SOURCE: Duda

Duda - The Simplest Way to get your Business on Desktop, Tablet and Mobile.

August 05, 2014 08:04 ET

Duda Launches inSite, Making It Easy to Put Intelligence in Websites

inSite Gives Web Professionals and Small Businesses the Ability to Easily Create Personalized User Experiences

PALO ALTO, CA--(Marketwired - August 05, 2014) - Today, Duda, a leading DIY website builder for web professionals and small businesses, launched inSite, an easy to use new tool within its DudaOne platform. inSite makes dynamic web content based on customer behavior available to more than just large enterprises with huge IT budgets and dedicated IT departments. Early users of inSite have seen customer engagements increase by as much as 65 percent. 

How inSite Works

A customer visiting a restaurant's website via his mobile phone from six blocks away during lunchtime is most likely looking for a different menu than someone visiting from a desktop computer on a Friday evening. With inSite, the website can instantly recognize these differences and show the mobile customer a menu of lunch specials, along with a 20 percent off coupon, while showing the evening customer a dinner and wine menu.

Utilizing inSite, the restaurant can preset what content these different types of customers will see based on variables such as time of day or week, device type, number of visits, location and more; without requiring any development work.

According to research by Econsultancy, 94 percent of companies agree that website personalization is critical to current and future business success. However, given the vast technical requirements and immense cost usually associated with creating dynamic website personalization (DWP), those features have been largely out of reach for most web professionals and small businesses. Enterprise companies are spending thousands of dollars on personalized websites. However, this feature is finally available to web professionals and small businesses for less than $19 per month. Additionally, any DudaOne user can try inSite for free for 30 days.

"The bigger companies have always had the budgets and resources to create elaborate personalized user experiences, creating an unfair situation for smaller businesses and web professionals. Today, with inSite, we're leveling the playing field by democratizing this technology and making it possible for anyone to easily build enterprise-grade websites without the need for massive budgets or a large development team," says Itai Sadan, CEO and Co-founder of Duda.

"Duda is the only DIY website builder to bring DWP features to our customers, and we've made it as simple as a few clicks," added Sadan, "Based on results from our early inSite users, we know businesses will be more successful by personalizing their websites."

In fact, by implementing an inSite campaign on their website, Raydiance for Women, a custom hair replacement company in West Bloomfield, Michigan, saw a 65 percent increase in conversions from potential customers. In this specific campaign, customers visiting after office hours were presented with a contact form, and first-time visitors during office hours were presented with a video and prominent call-to-action.

"inSite has been incredible, mind-blowing really," says Mike Madigan, Vice President of M-1 Studios, the agency responsible for creating the Raydiance website. "Before inSite, we simply would not have had access to the technology needed to present website visitors with such a personalized experience. The huge increase in engagement we've already seen is just astonishing. We can't wait to offer it to our other customers."

inSite is automatically available to anyone using DudaOne. Those interested in integrating it can visit www.dudamobile.com/insite

About Duda

Duda is a leading DIY website builder for web professionals and small businesses via its products; DudaMobile, a mobile-only site builder; DudaOne, a responsive website builder and DudaPro, which enables entrepreneurs, designers and agencies of all sizes to create web presence solutions without the need to invest in hours of costly development time. Duda is based in Palo Alto, California, currently hosts over five million websites and won over ten awards in the last year, including Small or Medium Business Service of the Year.

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