Kraft Foods
NASDAQ : KFT

Kraft Foods

July 04, 2012 06:00 ET

Dude Perfect Changes Its Game from Trick Shots to Trick Squirts

YouTube Basketball Sensation Challenges Canadians to Squirt Some MiO to Trick Out Water Like Never Before

TORONTO, ONTARIO--(Marketwire - July 4, 2012) -

Editors Note: There is a photo, a video, and a logo for MiO associated with this press release.

Water is awesome. But frankly, the stuff that makes cannonballs and waterfalls can be a little too... predictable. That's why Dude Perfect - the guys behind the wildly successful basketball trick shot videos on YouTube - are calling on Canadians to mix up their water with MiO - a new game-changing liquid water enhancer.

To show just how fun change can be, Dude Perfect has transformed their world famous trick shots to trick squirts. Their new MiO Trick Squirt Edition video gives Canadians a taste of what MiO is all about - having fun and changing up your water, your way. From challenging squirts that involve boxing gloves and a vice grip, to extreme squirts from a zip line, their epic and outrageous made-for-Canada video will get people talking, spark some laughs and above all - entertain! Live on the Dude Perfect YouTube channel, this video joins their other jaw-dropping trick shot videos and in just one week has 68,000 views and counting.

Dude Perfect began more than three years ago with a simple camera, 20 "I can do better than you shots" and high stakes for claiming bragging rights - a free sandwich.

"We're all about different, unique and entertaining tricks, so when the MiO brand in Canada approached us to take our trick shots to a whole new area by changing up our water, we came up with these awesome trick squirts," says Cory Cotton, one of the founding members of Dude Perfect. "This video was a blast to create - we got a kick out of one-upping each other and squirting some MiO each time we tried a new trick! Plus, MiO tastes great, too!"

Change up your water with MiO

MiO is revolutionary. It's the first-of-its-kind concentrated liquid water flavour that lets you have your water, your way. Each palm-sized MiO lets flavour-seeking Canadians make up to 24 250 mL drinks with zero calories* and natural source flavours. And it's easy - just flip open the lid, tilt the bottle and squirt into your water. By adding as little (or as much!) MiO as desired, you can enjoy a customized beverage each and every time.

"Water is great, but changing it up is even better and that's what MiO is all about," says Leisha Roche, Director, Cold Beverages for Kraft Canada. "MiO capitalizes on the growing need for Millennials to customize just about anything in their lives - music, clothes, shoes, phones - and now we've added water to that. This is a whole new way to drink water and it's all about creating the taste that's just right for you. You can change it up every time or make it same, it's all up to you and what you want."

MiO is now available in grocery stores and mass retailers across the country in Fruit Punch, Strawberry Watermelon, Mango Peach and Berry Pomegranate flavours for about $3.99.

About Kraft Foods

Kraft Foods Inc. (NASDAQ:KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

*per 2ml serving, 250ml prepared.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120703-Mio_and_Dude_Perfect.png.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=Tb0r2OLh1P0.

To view a high resolution image of MiO's logo for press purposes, please visit the following link: http://media3.marketwire.com/docs/MiO_Logo_HighRes.png.

Dude Perfect

Biography

Listed by Advertising Age as one of YouTube's hottest brands, Dude Perfect has used its crazy basketball shots to inspire millions with their contagious Go Big philosophy. In the three short years since they exploded onto the scene, Dude Perfect has filmed basketball videos all over the world and worked with Fortune 500 brands such as GMC, AT&T, Goodyear, and Southwest Airlines. With over 80 million views across their online content, (highlight video), they've walked the ESPYs red carpet, been featured on Jimmy Kimmel, Regis and Kelly, GMA, CBS Evening News, and other shows around the globe, and even had their work aired commercially during primetime events such as the NBA Finals and the FIFA World Cup. As evidence of their increasing popularity, the Dude Perfect brand recently expanded by launching what has become a best-selling game for iPhone, iPad, and Android, and followed that up with the release of their newly published book, Go Big. Showing no signs of slowing down, Dude Perfect has big plans for 2012. Always focused on using their platform for a cause greater than themselves, Dude Perfect is dedicated to working alongside honorable non-profits such as Charity Water and Compassion International. Find out more at DudePerfect.com.

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