SOURCE: Paytronix Systems, Inc.

Paytronix Systems, Inc.

March 24, 2014 09:00 ET

Duffy's Sports Grill Adds Mobile and Messaging Capabilities to Paytronix-Powered MVP Loyalty Program

With Loyalty Program Members Driving 70% of Transactions, Duffy's Enhances Its Ability to Deliver Relevant Messages to 425,000 Active Program Members

NEWTON, MA--(Marketwired - Mar 24, 2014) -  Paytronix Systems, Inc., a leading provider of loyalty, gift, comp, and email solutions to restaurants, today announced that Duffy's Sports Grill has expanded its Paytronix-powered MVP loyalty program with the addition of mobile check in, mobile sign-up and real-time messaging capabilities. A Paytronix customer since 2010, Duffy's runs a highly successful MVP rewards program that has more than 425,000 active members who drive 70% of the transactions across its 24 casual-dining restaurants in Southern Florida. 

The Duffy's MVP loyalty program segments guests based on behavior into three spending tiers: MVP, All Star, and Hall of Fame. With check level data and other metrics provided by Paytronix's POS integrated solution, Duffy's is able to strategically design messaging, offers and promotions tailored to each tier's behavior.

The new Paytronix capabilities complement Duffy's Sports Grill MVP program's existing POS integrated loyalty program with:

Mobile Check-in - allows members to go "cardless" and still earn points or redeem rewards when they check-in to identify themselves at the POS; it also allows Duffy's servers to see who has checked in on their POS screens and reward loyal guests for revenue-generating behaviors.

Mobile Sign-up - eliminates paper applications and the store level administration of the MVP program in favor of digital enrollment. This will provide Duffy's with much better, qualified data from guests when they sign up via Duffy's Mobile App, Text or online via their website. New members can also join via the MVP Kiosk in the lobby of each restaurant.

Real-Time Behavior-Triggered Messaging - enables Duffy's to quickly communicate with guests on limited time offers, new-menu-item surveys, and distance to the next reward, and remind guests of rewards earned as well as expiration dates.

"Our loyalty members drive almost three quarters of our transactions, so it's important that we communicate to each segment with relevant messages and with offers that make sense to our cost structure," said Sandy Nelson, Director of Marketing, Duffy's Sports Grill. "Paytronix's mobile check-in, mobile sign up and real-time messaging capabilities deepen the channels of our communications and help us enrich our relationship with our most valuable guests."

"Duffy's truly understands the value of guest data. With tiers, the marketing team is able to identify its most valuable guests and invest what it needs to in order to engage, reward and ultimately retain its best guests," said Michelle Tempesta, Product Manager of Paytronix. "The addition of the Paytronix messaging tools and new mobile capabilities will help the Duffy's marketing team further attract and engage its guests with timely, relevant messages."

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About Duffy's Sports Grill

Duffy's Sports Grill, based in Lake Worth, Florida operates 24 full-service, casual-dining restaurants, all of which are located on the east coast of Florida. Established in 1985, the company has become a regional market leader known for top quality casual dining with an emphasis on freshly prepared ingredients and grilled items. Duffy's boasts a distinctly upscale sports environment complete with all the satellite programming available, over 50 TVs per location, and framed authentic sports memorabilia throughout each restaurant. For more information about Duffy's Sports Grill, please visit the company's website at www.DuffysMVP.com.

About Paytronix Systems, Inc.

Paytronix's proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests -- through mobile, social and today's most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.