SOURCE: Crenshaw Communications

Crenshaw Communications

November 15, 2011 09:00 ET

Dukan Diet Names Crenshaw Communications for PR Program

NEW YORK, NY--(Marketwire - Nov 15, 2011) - Crenshaw Communications has been selected by DukanDiet.com as PR agency of record for the U.S. following a competitive review. Crenshaw will work with DukanDiet.com to establish and differentiate the brand and its unique offerings, including highly-personalized online daily coaching. The agency will also support the company's growth in the U.S. by engaging a diverse audience from within the diet, fitness and health communities.

The Dukan Diet, which offers both digital and e-commerce services, was created by Dr. Pierre Dukan, a French medical doctor with 35 years of experience in clinical nutrition and author of the bestselling book The Dukan Diet. Through DukanDiet.com, the program offers personalized daily coaching to help dieters stay on course. Dukan followers may also buy approved Dukan Diet foods at ShopDukanDiet.com.

"The Dukan Diet has only recently come to the U.S., and we are looking to Crenshaw Communications to help us build on our early success," said Nicolas Holleville, Managing Director of the Dukan Diet's U.S. office. "Crenshaw certainly brings relevant experience, as well as a creative team who is genuinely enthusiastic about the Dukan Diet."

With the tag line "Creative Public Relations for a Digital World," Crenshaw Communications provides innovative business and consumer communications with an emphasis on consumer marketing PR, consumer and business technology, and digital and social media.

About Crenshaw Communications
Crenshaw Communications (www.crenshawcomm.com) is a full-service public relations agency. With the tag line "Creative Public Relations for a Digital World," the agency provides innovative business and consumer communications with an emphasis on consumer marketing PR, consumer and business technology, and digital and social media.

About Dukan Diet
The Dukan Method is a high protein, low fat, low carb diet designed for healthy eating and lifelong weight management. Created by Dr. Pierre Dukan, a French medical doctor with 35 years of experience in clinical nutrition and author of the bestselling book The Dukan Diet, the Dukan Diet program offers unique and personalized weight loss coaching as well as a variety of food products for purchase. To learn more about the Dukan Diet, please visit www.dukandiet.com or find Dukan Diet on Facebook or Twitter.