SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

August 16, 2012 11:21 ET

Duke University and NeuLion Announce Expanded Partnership Deal to Extend Agreement and Broaden Digital Services for Blue Devil Fans

Building on Its Successful Partnership and Digital Strategy, Duke University Has Signed Multi-Year Partnership Extension With NeuLion

PLAINVIEW, NY--(Marketwire - Aug 16, 2012) - NeuLion, Inc. (TSX: NLN), the leading Internet video technology provider for delivering live and on-demand content to any Internet-enabled device, today announced a multi-year partnership extension with longtime collegiate partner, Duke University. Building on the successes of its existing relationship, Duke will continue to leverage NeuLion's state-of-the-art collegiate solution that seamlessly manages all functions of its athletic department on a single system, offering fans easy online access and department personnel (removal of with) an extremely efficient way to handle their donor, ticketing and marketing needs.

NeuLion has helped Duke remain at the forefront of college athletics with the implementation of new, interactive services tying together video, mobile, tablet, ticketing and donor, web, e-commerce and more. In 2011, Duke was the first NeuLion partner to deliver a live game on Facebook, one of the first to launch a complete mobile and tablet suite of applications and among the first to offer live, High Definition video streaming on the PC and iPad. 

As new technology enters the marketplace, Duke's initiative to be a leader and become early adopters of new, innovative technology has resulted in tremendous growth across every facet of its athletic department. 

Growth Highlights:

  • Subscription - Duke's subscription service, GoDuke Inside Access, has increased in revenue by over 110% from the start of its partnership with NeuLion
  • Mobile - Together, Duke and NeuLion have launched three mobile and tablet apps enabling fans access anytime, anywhere
  • Website - Traffic and unique visitors on the official athletic website, www.GoDuke.com, have grown considerably year-over-year. For instance, Duke's page view traffic grew by over 80% in the 2011-12 season compared to the 2010-11 season.

As leaders in the college athletic space, NeuLion and Duke continue to build on past success and enhance their current offerings for next season. In the upcoming months, Blue Devil fans will receive a brand new video portal experience, and an enhanced mobile site and mobile applications. All upgrades will feature sleek, new user-friendly interfaces with improved performance, navigation, additional options and more. 

"We're pleased to extend Duke Athletics' partnership with NeuLion and continue to provide the most cutting edge digital services on the collegiate sports market," said Jon Jackson, Duke Associate Director of Athletics/Media Relations and Public Affairs. "For seven years, NeuLion has been instrumental in keeping Duke at the forefront of college athletics and ensuring the delivery of the best interactive experiences for Blue Devils fans, using the all-encompassing single platform solution. The results speak for themselves as Duke Athletics has realized significant growth in every function of our department year after year. We look forward to strengthening our relationship with NeuLion and all future initiatives with them."

NeuLion's all-encompassing single platform makes managing video, content, e-commerce, ticketing, donations and any other fan requests easy for Duke's athletic staff. The unique tools for allocating tickets and seat requests along with a streamlined design of Duke's official athletics website with a single sign-on for all functions greatly enhances Blue Devils fan experiences worldwide. 

"Duke University has been an incredible partner to work with and we are very excited to continue building upon the relationship," said Ed O'Brien, vice president of NeuLion. "Duke has always made a strong commitment to give its fans an interactive, engaging and innovative digital destination, and by implementing the leading technology in video, web, mobile, ticketing and donor management, fans will receive a best-in-class athletic experience for everything related to Blue Devil Athletics."

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent Annual Report on Form 10-K available on www.sec.gov and filed on www.sedar.com.