SOURCE: Dun & Bradstreet Credibility Corp.

Dun & Bradstreet Credibility Corp.

November 01, 2011 09:00 ET

Dun & Bradstreet Credibility Corp. Joins the "Small Business Saturday" Initiative

National Program, by Founding Partner American Express, Encourages Consumers to Shop at Small Businesses; More Than 200 Organizations Encourage Shoppers to Spend at Small Businesses on Nov. 26

LOS ANGELES, CA--(Marketwire - Nov 1, 2011) - Dun & Bradstreet Credibility Corp., the leading provider of business credit-building and credibility management solutions, in its continuing effort to support local small businesses, today announced its participation in the national "Small Business Saturday" initiative, encouraging consumers to shop locally at small businesses. The national event will be held on November 26, 2011, the first Saturday after Thanksgiving.

This partnership is part of Dun & Bradstreet Credibility Corp.'s ongoing recognition of the country's millions of small businesses and their importance to economic development, job creation and local communities. More than 200 organizations to date have joined American Express to support this year's "Small Business Saturday" efforts.

"At its heart, Dun & Bradstreet Credibility Corp. is about helping local business succeed, so we jumped at the opportunity to participate in 'Small Business Saturday,'" said Jeffrey Stibel, Chairman & CEO, Dun & Bradstreet Credibility Corp. "Small businesses are the foundation of our economy and have historically been the source of new job creation. If we expect to jump-start our economy, the solutions need to start with small businesses."

As part of its involvement with "Small Business Saturday," Dun & Bradstreet Credibility Corp. Credit Advisors will be available throughout November to personally inform all businesses about the importance of maintaining good business credit and about navigating the current economic climate. The company will also use unique content to help small businesses manage customer connections and improve brand visibility.

An array of resources is also available for business owners wishing to participate in "Small Business Saturday." Free tools, in-store signage and e-marketing materials for promoting a business, as well as tips for creating and sharing special offers over social media channels, are available at: www.facebook.com/shopsmall

About Dun & Bradstreet Credibility Corp.
Dun & Bradstreet Credibility Corp. is the leading provider of credit building and credibility solutions for businesses. The company helps businesses establish their credit with a D&B D-U-N-S® Number and provides the only business credit solution available to companies looking to build, monitor, and impact their business credit and credibility. The company's headquarters are in Los Angeles, CA with offices throughout the United States. For more information on the company, please visit www.DandB.com or follow the company on Twitter via @DandB.

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