SOURCE: Dun & Bradstreet Credibility Corp.

Dun & Bradstreet Credibility Corp.

September 29, 2011 09:30 ET

Dun & Bradstreet Credibility Corp. Wins Two SAMMY Awards for Innovative Social Media Outreach

Company Wins Top Awards for "Best Engagement Campaign B2B" and "Best Social Community B2B"

LOS ANGELES, CA--(Marketwire - Sep 29, 2011) - Dun & Bradstreet Credibility Corp. was named winner of the nationally recognized SAMMY Award for "Best Engagement Campaign B2B" for its CredibilityLIVE online interview series and "Best Social Community B2B" for its unique list of the "Most Influential Small Business People on Twitter." Presented by Digiday, the SAMMY Awards honors overall excellence and breakthrough achievement in Social Advertising, Media and Marketing.

Dun & Bradstreet Credibility Corp. is the leading provider of credit building and credibility solutions for businesses and has made extensive use of social media to provide valuable information to its customers and other small businesses.

"We are honored to receive these two SAMMY Awards and be recognized for our innovations in social media outreach," says Jeffrey Stibel, CEO, Dun & Bradstreet Credibility Corp. "Dun & Bradstreet Credibility Corp. is committed to the use of social media as an intimate and unique tool to engage with our customers and the small business community."

CredibilityLIVE, which won the SAMMY Award for "Best Engagement Campaign B2B," is a free, online video series that allows anyone to ask questions and communicate with business experts, successful entrepreneurs and thought leaders from the small business community via Facebook and Twitter. Recent CredibilityLIVE guests have included John Suh, CEO of LegalZoom and Tim Berry, Founder of Palo Alto Software. The next CredibilityLIVE event, scheduled for September 29th at 1:00 PM ET, will feature a live video interview with Fran Maier, President and Executive Chair of the Board of TRUSTe.

The second SAMMY won by Dun & Bradstreet Credibility Corp. was for "Best Social Community B2B"and was a result of Dun & Bradstreet Credibility Corp.'s "Most Influential Small Business People on Twitter" campaign. Based upon proprietary algorithms developed by Dun & Bradstreet Credibility Corp., the "Most Influential Small Business People on Twitter" uses mathematic analysis to identify who the most followed small business leaders on Twitter are themselves following. The list was cited by the Wall Street Journal, CBS Radio and other outlets.

Speaking about both awards, Stibel said, "Both CredibilityLIVE as well as the 'Most Influential Small Business People on Twitter' illustrate Dun & Bradstreet Credibility Corp.'s commitment to use Social Media as an innovative tool that provides valuable and actionable information for America's Small Business community. On behalf of the CredibilityLIVE and our marketing team, we are honored to have won both of these SAMMY Awards."

About Dun & Bradstreet Credibility Corp.
Dun & Bradstreet Credibility Corp. is the leading provider of credit building and credibility solutions for businesses. The company helps businesses establish their credit with a D&B D-U-N-S® Number and provides the only business credit solution available to companies looking to build, monitor, and impact their business credit and credibility. The company's headquarters are in Los Angeles, CA with offices throughout the United States. For more information on the company, please visit www.DandB.com. Or follow the company on Twitter via @DandB.

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