SOURCE: Duncan/Channon


October 20, 2010 11:30 ET

Duncan/Channon Chosen to Lead Brand-Building Efforts for Blurb

Agency Adds Leading Online Publisher to Growing Client Roster

SAN FRANCISCO, CA--(Marketwire - October 20, 2010) -  Integrated advertising agency, Duncan/Channon, has been selected to lead brand-building efforts for leading online publisher, Blurb. This latest addition to the Duncan/Channon roster builds on the momentum created by several other recent new business wins including Esurance, The Ritz-Carlton Residences, StubHub and John Muir Health.

"We saw a lot of really great execution during this process, but the work we saw from Duncan/Channon made it clear that this team knows how to express the true voice of a brand way before the point of execution," said Eileen Gittins, CEO at Blurb. "We loved Duncan/Channon's focus on 'story' and since story is the business of our business, it was critical that we move forward with people with story DNA."

During the first phase of this new relationship, Duncan/Channon will partner with Blurb to initiate a comprehensive branding and design project as well as develop and execute a digital advertising campaign slated to launch in the fourth quarter.

"It's great to include Blurb in our recent new business streak, but even more exciting to be able to collaborate with a company doing really cool things and clearly on the cutting edge of its space," said Andy Berkenfield, general manager and partner at Duncan/Channon. "More than just helping this brand find its own voice, we really see this as an opportunity to work with true innovators and be involved in a category that will redefine publishing in the future."

Berkenfield added, "We have a great connection with the Blurb team and look forward doing what we do -- digging in to find the story behind the story, the essence of the brand, its true voice, then communicating it through killer creative."

About Blurb®
Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using Blurb's free, award-winning Blurb BookSmart® software or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2009, Blurb shipped over 1.2 million books to more than 60 countries and generated over $45 million in revenue. Blurb is based in San Francisco with offices in London. For more info, visit

About Duncan/Channon
Founded in 1990, Duncan/Channon ( is an independent full-service advertising agency, based in San Francisco. The award-winning agency delivers integrated marketing services to its growing client roster, which includes Birkenstock, Esurance, Hard Rock, Sega and StubHub. Recently, Duncan/Channon was recognized as one of only five finalists for the American Association of Advertising Agencies' O'Toole Award in the Small Agency category, the third consecutive year the agency has been so honored.

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