SAN FRANCISCO, CA--(Marketwired - Mar 19, 2014) - At the American Association of Advertising Agencies' Transformation 2014 event in Los Angeles yesterday afternoon, independent agency Duncan/Channon brought home the prestigious O'Toole Award for Media Excellence in the Small Agency category for their integrated media campaign for StubHub.
As the 4A's explained it: "The O'Toole Media Awards are given to member agencies that consistently drive media excellence through innovation, transformation and creativity in media planning and/or buying functions."
In keeping with the mission of the O'Tooles, the Media Excellence category awards the agency for a body of work. In addition to a trophy, each winner receives $10,000 that they are encouraged to donate to the 4A's Foundation, which underwrites scholarships for multicultural students in media and creative arts.
"We believe great ideas are as likely to come from media as from creative," said Robert Duncan, president of Duncan/Channon. "And this fun, wildly successful campaign is proof. We couldn't be more proud of Leslie Diard and her Communications Planning team. And for me, it was a special honor to accept the award -- mostly because it's the only time they'll ever let me touch the thing."
Tying into D/C's Ticket Oak TV, outdoor and digital campaign, the media campaign honored yesterday involved custom partnerships with FX's "The League" and with Rolling Stone in a special Venues that Rock program, as well as StubHub-branded food trucks offering Ticket Oak karaoke, free hot dogs and sports- and music-related trivia contests outside football and concert venues. The campaign was designed to counter increasingly aggressive competitors and resulted in dramatic increases in traffic and in StubHub's brand power index.
In the past, Duncan/Channon was also a finalist -- for three consecutive years -- for the 4A's O'Toole Award for Creative Excellence.
Duncan/Channon (www.duncanchannon.com) is an integrated, independent, full-service ad agency, ranked among the top 10 in the Bay Area by the San Francisco Business Times. Duncan/Channon specializes in launching and re-launching brands and has won first prize in the Rebrand 100 competition. Current clients include StubHub (an eBay company), Sephora, Kona Brewing Company, Hard Rock and John Muir Health. Duncan/Channon was founded in 1990 and is housed in an historic building in San Francisco's financial district, one floor below its historic penthouse lounge, the Tip.