SOURCE: Duncan/Channon


August 22, 2011 11:39 ET

Duncan/Channon Named Agency of Record for 1-800 CONTACTS

Industry Leader and Innovator Selects Agency to Elevate Brand to the Next Level and Launch

SAN FRANCISCO, CA--(Marketwire - Aug 22, 2011) - Integrated advertising agency Duncan/Channon announces that it has been named advertising agency of record for the nation's largest contact lens store, 1-800 CONTACTS. The Duncan/Channon team was selected to lead all strategic branding and creative efforts with the goal of evolving and growing this pioneering brand. The agency will also help the industry visionary launch the recently announced brand, which will offer the same relentless focus on convenience and customer satisfaction for wearers of prescription eyeglasses. According to Nielsen (Nielsen Ad Views) 1-800 CONTACTS spent nearly $40 million across all media in 2010.

"We met with a number of great agencies from around the country and ultimately selected Duncan/Channon based on the smart, original, effective work we saw and the unique connection we made with their team," said Joan Blackwood, CMO at 1-800 CONTACTS. "The agency's track record of helping venerable brands like Hard Rock, Esurance and StubHub effectively reposition for the future was exactly what we were looking for. We feel Duncan/Channon is the perfect partner to evolve the 1-800 CONTACTS brand and leverage the assets we have to launch a new venture in glasses. As a company with an unwavering focus on our customers, we understand the necessity of having a positive, trusting working relationship with key partners and our immediate connection with this smart, nimble, fun team told us we had just that."

Following a comprehensive selection process, Duncan/Channon was chosen as agency of record for 1-800 CONTACTS and and will support overall strategy, creative and brand stewardship. The team will assist brand positioning evolution and create integrated marketing campaigns that will include TV, interactive, radio, in-store and other traditional and non-traditional media. This latest addition to the Duncan/Channon roster builds on the momentum created by several other recent new business wins including Blurb, Citrix's GoToMeeting, John Muir Health and StubHub.

"We are thrilled to have been chosen to help position 1-800 CONTACTS for the next stage of growth in addition to partnering to make the launch of their business successful," said Andy Berkenfield, general manager and partner at Duncan/Channon. "This client is a perfect fit for us -- an innovator in their industry looking to build on the core essence of their brand in order to move to the next level. Not only did 1-800 CONTACTS invent a category but they fought for the legal rights of consumers within that category. All of this while maintaining an unparalleled focus on customer service. We're frankly honored to have been selected to help a company with such an impressive track record and excited to partner with the great people at 1-800 CONTACTS."

About 1-800 CONTACTS

1-800 CONTACTS, based in Draper, Utah, is the world's largest contact lens store. The company stocks more than 15 million contact lenses and delivers over 500,000 every day directly to customers. 1-800 CONTACTS has delivered over five million orders to more than two million customers since the company was created in 1995. As a result of its extensive inventory, the Company is able to ship approximately 98 percent of its orders within one business day of receipt and verification of prescriptions. Through its easy-to-remember, toll-free telephone number "1-800 CONTACTS" (1-800-266-8288) and its Internet Web site,, the company sells all of the most popular brands of contact lenses including Acuvue Oasys, Acuvue Advance, and Focus DAILIES. High volume, cost-efficient operations enable 1-800 CONTACTS to offer products at competitive prices while delivering a high level of customer service.

About Duncan/Channon

Founded in 1990, Duncan/Channon ( is an independent full-service advertising agency, based in San Francisco. The award-winning agency delivers integrated marketing services to its growing client roster, which includes Blurb, Esurance, GoToMeeting, Hard Rock, Sega and StubHub! Recently, Duncan/Channon was recognized as one of only five finalists for the American Association of Advertising Agencies' O'Toole Award in the Small Agency category, the third consecutive year the agency has been so honored.

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