Duracell

Duracell

December 01, 2011 09:00 ET

Duracell Toy Fund Urges Canadians to Support Children's Hospital Playrooms

'Peace of Mind Included' Campaign Invites Everyone to Capture the Holiday Spirit on Facebook for a Worthy Cause

TORONTO, ONTARIO--(Marketwire - Dec. 1, 2011) -

Editors Note: There are three photos associated with this press release.

Attention: News and Lifestyle Editors -

The holidays are traditionally a time to create and share special moments, and this year Duracell is asking Canadians everywhere to share those moments on Facebook in support of the Duracell Toy Fund.

Duracell is inviting Canadians to make this a season to truly remember by joining and sharing memorable moments on Duracell's Facebook page at www.facebook.com/DuracellCanada. From November 1 to December 31, 2011, for every new "like" on Duracell Canada's Facebook page, Duracell will donate $1CAD to the Duracell Toy Fund up to a maximum amount of $25,000. All the money raised will be divided equally among thirteen participating Canadian paediatric hospitals across the country and will go toward buying or refurbishing children's playroom toys.

"We know that Canadians' generosity can really shine during the holidays, and we truly hope Canadians will rally behind our 2011 Peace of Mind Included campaign to help make a difference to children in need," said Victoria Maybee, external relations manager for Duracell Canada. "Hundreds of thousands of children and their families spend time in Canadian hospitals every year, and together we can help make their stay a little brighter with working toys and games."

For the fifth year in a row, Duracell will also be donating a year's supply of batteries to power toys, games and hand-held devices in participating children's hospitals in Vancouver, Calgary, Edmonton, Regina, Saskatoon, Winnipeg, London, Hamilton, Toronto, Ottawa, Montreal, Halifax and St. John's.

"The Child Life team at SickKids is grateful to again be a beneficiary of Duracell's generosity through both the battery donation program and the new Toy Fund interactive fundraising campaign," says Caron Irwin, Entertainment and Donations Coordinator, Child Life at SickKids. "These donations ensure we keep the most popular children's toys and teen games and electronics powered throughout the year to help make kids' hospital stays a little easier."

While the hospitals will have enough batteries for all their new toys and games to get through the entire year, Duracell also wants to remind Canadians to stock up on batteries for their own peace of mind over the holidays, especially for battery-powered gifts to family and friends during the holiday season.

"There is so much going on during this time of year that the smaller details can easily get overlooked," said Maybee. "Having a simple set of fresh batteries on hand can help give parents some peace of mind over the busy holidays, to avoid disappointing a child who receives a battery powered gift without batteries."

Duracell suggests that families stock up on batteries of various sizes and cautions against removing the batteries from emergency devices such as smoke alarms and flashlights to use in gifts.

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Sandy Baggott, Child Life, Alberta Children's Hospital:

"Thanks to the donation of batteries, Duracell is helping the Child Life team at Alberta Children's Hospital provide the power of play to entertain and cheer the children in their care."

Lynn Sparkes, Executive Director, Janeway Children's Hospital Foundation:

"Helping a child be a child, what could be more important. Through the Peace of Mind Included Campaign, Duracell continues to help the staff of the Janeway Child Life Department add to the comfort level of our sick and injured children, helping them to be children, under what can often be extreme medical circumstances."

Alida Bowman, Program Manager in Pediatrics, McMaster Children's Hospital:

"The children and families from McMaster Children's Hospital are so happy to receive batteries from Duracell, to help energize their toys, games and their day to day lives. The generous donation helps children to experience play which is so important, particularly when ill. On behalf of the families and staff, we offer our sincere appreciation to Duracell for making a difference in the lives of children in hospital."

Marie-Josée Gariépy, Présidente de la Fondation de l'Hôpital de Montréal pour enfants

Marie-Josée Gariépy, President, The Montreal Children's Hospital Foundation

« Ce don d'argent et de piles aura un effet important sur nos jeunes patients. Les jeux électroniques et les lecteurs DVD ne font pas que divertir les enfants, ils constituent un moyen fort utile d'évasion qui permet aux enfants malades d'oublier leur inconfort. Tout ce qui peut réconforter un enfant qui souffre n'a pas de prix. Nous remercions Duracell pour leur engagement envers la cause de la santé des enfants, tant dans notre communauté qu'au Canada. »

"This gift of funds and batteries will have a great impact on our young patients. Electronic games and portable DVD players do more than simply provide entertainment to our young patients, they provide a much needed escape from the discomfort a sick child often endures. Anything that can increase the comfort of a suffering child is invaluable. We thank Duracell for their commitment to the cause of children's health, in our community and across Canada."

Caron Irwin, Entertainment and Donations Coordinator, Child Life at SickKids

"The Child Life team at SickKids is grateful to again be a beneficiary of Duracell's generosity through both the battery donation program and the new Toy Fund interactive fundraising campaign.These donations ensure we keep the most popular children's toys and teen games and electronics powered throughout the year to help make kids' hospital stays a little easier."

Val Rousom, Director of Children's Care at Children's Hospital, London Health Sciences Centre

"We count on and are grateful for the batteries provided by Duracell to keep all our toys and games working. Even while in hospital, it's important for children to play - especially during the holidays."

Lesia Sianchuk, Executive Director, Children's Hospital Foundation of Manitoba

"The Children's Hospital Foundation of Manitoba is grateful to Duracell Toy Fund. Our Children's Hospital Child Life Department in Winnipeg is thrilled about this perfect next step to the Duracell's battery donation program. The gift of batteries over the years has certainly ensured that our children and teens that are in hospital never have a toy or game without power. This new, enhanced program will enable us to fulfill a number of 'wish lists' for toys and games in the different departments within Child Life. Thank you to the community of supporters and to Duracell - you will be helping to put big smiles on many faces…because children need us!"

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