SOURCE: New Hope Animal Hospital

January 29, 2012 10:15 ET

Durham Animal Hospital Announces Visual Redesign of Website for Improved Navigation

DURHAM, NC--(Marketwire - Jan 29, 2012) - The New Hope Animal Hospital in Durham has announced that their website,, has undergone a complete visual overhaul to improve navigation and create a new cleaner look. The website was created as an information resource for Durham and Chapel Hill pet owners looking to learn about the veterinarian and veterinary clinic, animal dentistry, animal surgery, and dog boarding services offered at New Hope Animal Hospital. The website redesign is a visual redesign that adds a new, fresh look to the site while preserving the information that was already available on the website.

The New Hope Animal Hospital website will now be easier for its Durham and Chapel Hill area pet owners to navigate, says Dr. Soren Windram, a Durham veterinarian at New Hope. "We have revamped the site so that it has a clean, crisp design. This should make it easy for our pet parents to get around the site and to find the information that they need more quickly than ever!"

Dr. Kay Bishop, another veterinarian at the animal hospital, says that the website's new look includes a simplified design that reorganizes the information about the pet hospital and makes it easier to access. According to the staff, the links are easier to see than they were previously thanks to the new light color palette that is also consistent with the hospital's physical location.

"Navigation is easy since the lighter colors allow site visitors to see everything at a glance. The Facebook and Google + icons are now clearly visible thanks to the visual redesign," said Dr. Bishop. Visitors can click the Facebook icon to link to the New Hope Animal Hospital Facebook page, where news and updates are posted regularly.

According to the hospital staff, pet owners will experience an improved user experience on the website due to the new look and feel. Home page links that are now more visible include the "Get the Newsletter" link, which allows site visitors to receive the free email newsletter for the hospital, the "Request Appointment" link, which allows visitors to request a veterinary appointment online, and the "Send Us an Email" link, which gives site visitors the ability to communicate directly with the hospital staff.

New Hope Animal Hospital staff members say that they have worked at designing and then revamping the website in an effort to more accurately reflect the primary mission and goal of the practice, which is to provide convenient access to emergency pet services, preventative vet services, and pet dental care.

Dr. Windram says, "We wanted to be sure that our site showed visitors what New Hope Animal Hospital is all about: We are here to provide comprehensive pet health care and access to reliable information on pet care. The site will now show all of our offerings clearly so that New Hope pet parents will know what to expect when they come to see us!"

Pet owners interested in the redesign or looking for information on the New Hope Animal Hospital website can access the website at

Contact Information

  • New Hope Animal Hospital
    Durham, NC