SOURCE: Dussault Apparel, Inc.

Dussault Apparel, Inc.

January 10, 2011 15:11 ET

Dussault Apparel Announces New Design Partnership

High Fashion Meets the High Seas With Bold New Design Partnership

VANCOUVER, BC--(Marketwire - January 10, 2011) -  Dussault Apparel Inc. (OTCBB: DUSS) announced an exciting new design partnership between one of Canada's best known fashion designers and two boat industry icons will be unveiled during day one at the 2011 Vancouver International Boat Show, returning February 9th to 13th at its new venue, the Vancouver Convention Centre.

Just in time for this year's Show, Vancouver based Jason Dussault, President and Designer of Dussault Apparel Inc., will create a custom design wrap, embroidered interior, and custom metal work for a champion towboat offered by Centurion World Championship Towboats and distributed through award-winning boat dealer, Breakwater Marine.

"We couldn't be more excited to announce this new design partnership with Dussault because we know that Centurion and Dussault customers share a common passion for action sports," says Brett Potts of Centurion. Aaron Fell from Breakwater Marine adds, "Centurion has always been an innovation leader in the boating industry and this design partnership is another of their ahead of the pack thinking."

"Dussault is all about 'living fast' so it's a great fit for us," says Jason Dussault. "We are looking forward to the joint promotional opportunities in the year ahead. And with its visitors who are so passionate about the boating lifestyle, the Vancouver International Boat Show was the obvious choice for the unveiling of this first set of new products."

"We're thrilled to be the venue for the unveiling of this incredible collaboration," says Linda Waddell, President, Canadian Boat Shows, Inc. "We're used to having world-class products on our Show floor and this one-of-kind Centurion ENZO, with Dussault designs, will take the visitor experience one step further."

The custom one-of-a-kind Dussault Centurion ENZO watercraft, valued at $150,000.00, will be sold to the highest bidder by the end of the Show, with partial proceeds benefiting Canuck Place Children's Hospice and the Make A Wish Foundation. As part of the design project, Dussault will also be creating two custom life jackets and a custom surfboard wrap. These items will be on display throughout the show and then awarded to lucky show attendees through a random draw.

About Jason Dussault:
Jason Dussault is the President, Designer and Founder of Dussault Apparel where he designs high-end street wear that is distinctively edgy, eminently wearable, and in demand. Often referred to as "The Hoodie King," Jason is best known for his custom and limited edition hoodies. In addition to Dussault Apparel, his design lines include Gene Simmons MoneyBag, Vanity, and DEUCE Custom Ink. Jason has designed the world's most expensive denim jeans, which auctioned for $250,000.00; created designs for Indy Cars and Flow Snowboards; and created merchandising logos and apparel for Criss Angel's "Believe" Cirque du Soleil show. Jason continues to do custom designs for celebrity clients who have included The Black Eyed Peas, Gene Simmons, Criss Angel, Pamela Anderson, Nickelback, Dee Snider, Kat Von D, Flo Rida, and Todd McFarlane. Jason has had recurring appearances on Gene Simmons Family Jewels, and several episodes of Criss Angel's Mindfreak and now stars in his own documentary series Dussault Inc. recently seen on the Biography Channel, and soon to air on Citytv. /

About Centurion Boats:
Centurion Boats
have been leaders and innovators in the competition tow boat category since 1976 and have been consistently chosen as official tow boats in major water skiing and wakeboard and surfing competitions since then. Their industry driving innovations include the first speed control system for towboats, first barefoot, specialized towboats, hull and spray rail design innovations for superior wakeboard performance, and development of specialized boats for the new sport of wake surfing. Centurion boats are known for both their performance enhancing integrated hull engineering and sleek, eye-catching designs. Visit Centurion at

About Breakwater Marine:
Breakwater Marine since its inception in 2008 has offered premium boat products backed by expert technical service. In a few years they have grown to being consistently recognized as one of the top volume boat dealers in the world. They began dealing Centurion Boats in 2009 offering them at two of their three locations; the original three-acre facility in Surrey, BC, and their "on the water" location in Nanaimo, BC. Partners Aaron Fell and Fred Moore attribute their success in the market to their extensive careers in the boating industry prior to forming Breakwater Marine. Visit Breakwater Marine at

The Vancouver International Boat Show runs February 9-13, 2011, at the Vancouver Convention Centre and the False Creek Yacht Club. Visit for discounted tickets, schedules and Show updates.

Dates: February 9-13, 2011
Show Hours: Wednesday-Friday, 11:00 am to 9:00 pm
  Saturday, 10:00 am to 7:00 pm
  Sunday, 10:00 am to 5:00 pm
  False Creek Yacht Club in-water venue closes at 5:00 pm daily
Admission: Adults: $15.00
  2-day pass: $25.00
  Seniors (65+): $13.00
  Kids (16 and under, accompanied by an adult): FREE
Location: Vancouver Convention Centre West - 1055 Canada Place, Vancouver
  False Creek Yacht Club - 1661 Granville Street, Vancouver

For more information, visit or call 604-678-8820.

The Vancouver International Boat Show is owned by the British Columbia Marine Trades Association (BCMTA). The Show is produced by Canadian Boat Shows, and is Western Canada's largest consumer boating event.

Rebecca Peters
Laura Ballance Media Group
604.637.6649 (office)
604.762.2098 (cell)

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.

These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

Contact Information

  • Media Contact:
    Tina Baird
    VP Communications
    Dussault Apparel Inc.
    Personal Publicist for Jason Dussault
    Canada: 604-628-4946
    USA: 310-424-5244