SOURCE: Dussault Apparel, Inc.

Dussault Apparel, Inc.

February 17, 2009 09:00 ET

Dussault Apparel, Inc.™ Provides Corporate Update

VANCOUVER, BC--(Marketwire - February 17, 2009) - Dussault Apparel, Inc.™ (OTCBB: DUSS) -- Jason Dussault, Dussault Apparel, Founder and Chief Creative Officer, provides corporate update for Dussault Apparel and strategy aimed at remaining competitive in a difficult economy. Anticipating a continued economic slowdown for retail in North America, Jason Dussault said, "While we continue to remain optimistic about the future of Dussault Apparel, it is absolutely critical that the company continues to take the necessary steps to ensure the survival of the Dussault Apparel Brand's future."

Specifically, Mr. Dussault went on to say, "We have taken a number of important steps including a major reduction in overhead and operating expenses to ensure our future in such a difficult economic climate. Specifically, staff levels have been dramatically reduced, the Los Angeles Store was closed on October 31, 2008, office and warehouse space has been significantly reduced. In addition, going forward from a design, product development, production and inventory management point of view, we have adopted a discipline of creating only pre-sold inventory.

"We have also been successful in identifying low cost effective promotional methods to continue to build awareness of the Dussault Brand. For example, in the past three months we have received major media coverage to name a few in My Vancouver Magazine, 24 Hours, Skinnie Magazine, Transworld Business, CBC and Ask Men.com.

"We expect that these steps will dramatically reduce our cash needs and help to drive the brand and company toward a profitable future. On a positive note, the 2009 Magnificent Seven Hoodies Collection was marketed on a future booking basis only. I am pleased to report that the entire collection sold out."

David Goldman owner of one of Vancouver's premier retailers, BoysCo remarked, "Dussault continues to be one of our strongest brands, and the most recent collection doesn't disappoint."

Mr. Dussault concluded by saying, "I have just returned from the ski industry show, the SIA in Las Vegas, where we presented our Dussault designed and developed Money Bags product line to the adrenaline and extreme sports market. The response was overwhelmingly favorable. Head sales agent of Living Dream, Mike Rosen, said the reaction from retailers to the Money Bags line exceeded everyone's expectations."

Dussault Apparel, Inc. is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its product line includes custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. Dussault Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS. www.dussaultapparel.com

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, Dussault's ability to continue to reduce costs, build brand awareness and achieve a profitable future.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

Contact Information

  • For more info please contact:
    Dussault Apparel™ Media Relations
    Tina Baird
    VP Communications
    310-424-5244 (US) / 604-628-4946 (Canada)
    tb@dussaultapparel.com

    For Investor Info:
    Dussault Apparel™ Investor Relations
    Jeremy Poirier
    1-877-322-2732
    jp@seacoveir.com