SOURCE: FrieslandCampina (Hong Kong) Limited

FrieslandCampina (Hong Kong) Limited

April 05, 2016 04:32 ET

The DUTCH LADY Re-launch Campaign in Hong Kong Is Crowned Winner in "Asia-Pacific Excellence Awards 2015"

Demonstration of the Power of Creating Connections With Consumers

HONG KONG, CHINA--(Marketwired - Apr 5, 2016) - FrieslandCampina (Hong Kong) Limited (FCHK) and DUTCH LADY Hong Kong was recognized for Best Relaunch Campaign at the prestigious "Asia-Pacific Excellence Awards 2015". This award recognized the great success of DUTCH LADY relaunch in Hong Kong.

The awards recognized the DUTCH LADY Pure Farm Relaunch campaign as one of the most outstanding public relations and communications cases in the region over the last year. Judged by the experts from Asia-Pacific, from the perspective of both in-house and agency communication departments, FCHK stood out among 4 other shortlisted nominations across the region and received the honour from the Asia-Pacific Excellence Awards 2015 in the Relaunch category.

Mr. Harvey Uong, Managing Director of FrieslandCampina Hong Kong, commented on the award, "We are honoured to be named as the winner of the best relaunch campaign at the Asia-Pacific Excellence Awards 2015 and to have received this recognition for the successful six-month integrated relaunch program of DUTCH LADY in Hong Kong. This is a significant milestone for DUTCH LADY and its continuous efforts in advocating Building Strong Families through the development of healthy lifestyles which include the dairy drinking habit."

DUTCH LADY introduced two product lines as part of the six-month integrated campaign, PureFarm for adults, as well as 110ml Milky for kids in partnership with Disney. The re-launch campaign reminded consumers of DUTCH LADY's brand heritage, passion and expertise in dairy farming as well as the fun and enjoyment of dairy drinking through an integrated approach that covered traditional media, digital platforms, as well as the development of new sales channels.

"We have shared our dairy story in a meaningful way by connecting and engaging with HK consumers to encourage them to build strong families by adapting a healthy lifestyle which includes dairy drinking as part of a balanced diet. Moving forward, DUTCH LADY will continue to bring great tasting and naturally nutritious milk to Hong Kong families," Mr. Uong added. To find out more about Creating Connections with Consumers, please visit Communication Director (http://www.communication-director.com/issues/creating-connections-consumers).

Originating from the European Excellence Awards, the Asia-Pacific Excellence Awards was launched in 2015. This is a unique international competition hosted by Communication Director, an internationally-focused magazine for corporate communications, PR and public affairs. There were over 2,600 applications around the globe submitted to 46 categories ranging from marketing, PR, CSR, digital, issues and agency of the year.

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FrieslandCampina (Hong Kong) Limited (FCHK) and DUTCH LADY Hong Kong was recognized for Best Relaunch Campaign at the prestigious "Asia-Pacific Excellence Awards 2015". This award recognized the great success of DUTCH LADY relaunch in Hong Kong
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FrieslandCampina (Hong Kong) Limited
FrieslandCampina (Hong Kong) Limited (FCHK), a subsidiary of Royal FrieslandCampina, has maintained a long presence in Hong Kong since 1938, providing high quality and nutritious dairy products including FRISO infant and toddler milk formula, DUTCH LADY dairy based beverages, OPTIMEL adult nutrition formula and dairy products including BLACK&WHITE, LONGEVITY, for consumers, customers and food service business partners in Hong Kong and Macau, nourishing the health of local citizens across all ages.

FCHK has developed a wide network in both retail and business channels with our products being available at key chain drug stores, supermarkets and open trade, as well as being the supplier-of-choice to top tier food chains, teashops, restaurants and hotels. Currently, our business covers Hong Kong and Macau.

Royal FrieslandCampina N.V.
Every day FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. FrieslandCampina is one of the world's largest dairy companies, manufacturing and providing a variety of dairy products which serve as raw materials and semi-manufactured goods for global infant and toddler products, food and beverage as well as medical industries. FrieslandCampina has offices in 32 countries and employs a total of about 22,000 people. FrieslandCampina's products find their way to more than 100 countries. The Company's central office is in Amersfoort.

The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with over 19,000 member dairy farmers in the Netherlands, Germany and Belgium, one of the world's largest dairy cooperatives. For more information please visit: www.frieslandcampina.com.

About the Asia-Pacific Excellence Awards
The Asia-Pacific Excellence Awards were created to honour the most outstanding achievements of communications professionals in their field. The Awards are part of a worldwide implementation of Excellence Awards, being rolled out in Africa, Asia-Pacific, Europe, Latin America and North America simultaneously. For more information, please visit: http://ap.excellence-awards.com/.

About Communication Director
The Excellence Awards are hosted by Communication Director, a magazine for global decision makers in corporate communications, PR and public affairs. Distributed around the world, Communication Director features articles by and interviews with the very top in the international communication profession as well as high-ranking academics and other established thought-leaders. For real insights into today's multinational communications profession, Communication Director is at the forefront. For more information, please visit: www.communication-director.com.

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