SOURCE: Joystar, Inc.

May 02, 2007 07:00 ET

Dutton Upgrades Rating for Joystar to Strong Speculative Buy

ALISO VIEJO, CA -- (MARKET WIRE) -- May 2, 2007 -- Joystar, Inc. (OTCBB: JYSR), one of the nation's largest and fastest growing leisure travel networks and leading seller of cruises and vacations, today announced Dutton Associates analyst, Richard West, CFA, upgraded his rating for Joystar to Strong Speculative Buy. The research note reads as follows:

Joystar Inc. (OTCBB: JYSR $0.82)
Research Note
Industry: Leisure & Entertainment
Rating: Strong Speculative Buy
Price Target: $1.50
By: Richard W. West, CFA
Joystar Inc. SEC Form 10KSB Filing Results Affected by Non-Recurring Charge; Revenue Increased 257% and Gross Bookings Increased 316%; Reinstating Strong Speculative Buy Rating.

Joystar Inc.'s (OTCBB: JYSR) SEC Form 10KSB reported operating results for FY2006. This is one of those times when conservative accounting practices and resultant non-recurring charges obfuscate the positive progression of results. Based on our normalization process and the new reserve revenue increase of 257% and the gross bookings increased of 316%, we are reinstating our Strong Speculative Buy Rating and our 12-month price target of $1.50 per share.

JYSR_note_050107.pdf (Binary attachment)

About Joystar, Inc.

Joystar is the one of the nation's largest and fastest-growing leisure travel agency networks and a leading seller of cruises and vacations. The Company sells complex travel products including cruises, vacation packages and group travel through its growing virtual sales force of travel agents, branded, and private label travel websites.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

Contact Information

  • For Investor Information, contact:
    Michael Matsie
    Investor Relations
    (800) 561-4341
    mmatsie@joystar.com
    Joystar, Inc.