SOURCE: Vector International Pictures

January 10, 2007 18:55 ET

DVD & CD Serious Cardz™ Increase Response Rate Over 1000% Over Traditional Direct Marketing

LAS VEGAS, NV -- (MARKET WIRE) -- January 10, 2007 -- CES -- Serious USA, Inc., the global leader in proprietary DVD and CD Gift Cards™, has created a paradigm shift in the way goods and services are marketed to their intended customer. Senior Account Managers Dia Marchionne and Mikel Freemon are meeting with companies and demonstrating the Cardz over the course of the Consumer Electronics Show (CES). The general consensus is that the Cardz by Serious provide a simple economical solution to meet all of their clients' marketing needs combined with an unprecedented opportunity to reach their targeted market.

Working in tandem with strategic partners from InComm, the world's largest distributor of gift cards, Serious CD and DVD Cards have a verifiable response rate of more than a thousand percent increase over more traditional direct marketing initiatives.

Serious USA, a dynamic digital publisher and marketing company, is headquartered in New York with offices in London and Singapore. Serious USA is the worldwide publisher of interactive, rectangular DVD Cardz, which hold 570 megabytes of content playable in any standard DVD player (including PlayStation2 and Xbox) as well as on Windows and Mac computers without requiring additional software. A harbinger of entertainment and technological convergence, DVD Gift Cards were a big holiday hit. Millions of Americans opted into giving gift cards rather than pursuing the stress-inducing quest for the perfect present. An estimated $25 billion in gift cards were purchased this Holiday Season, according to the National Retail Federation, a 34% increase over last year.

"Whether used as a Gift Card, Loyalty Card, Direct Mail Piece, Business Card, Collectable or Incentive Card, the Cardz' multi-faceted applications are only limited by the distributor's imagination," states Marchionne. Immediately recognized as one of the most effective tools available for delivering customized, consumer-targeted content, the Cardz track consumer usage. Optional surface scratch fields or unique digital bar codes offer stored monetary value. Cardz seamlessly provide an extremely valuable medium for progressive direct-marketing and point-of-purchase campaigns to break out of today's crowded market.

Serious USA has launched high profile projects including on-pack premiums for the DVD releases of "The Lord of the Rings: The Two Towers," "The Matrix Reloaded" and a Prince fan club postcard for NPG Records. A family favorite, Disney, Nickelodeon, BBC Worldwide, Best Buy, Vodafone, Sony Pictures, New Line Cinema and ESPN have also embraced Cardz.

With a magnetic strip and instant hyperlink connectivity to the client's website, buying power is transferred to the Cardz holder. Businesses have the added value of what amounts to an interest free loan from the customer. With an award winning team of designers and an in-house studio, Serious USA provides comprehensive fulfillment from content design to authoring and replication. "Gift Cards," says Serious USA President/CEO David Brown, "and specifically Cardz, are positioned to revolutionize the way we shop, much as shopping online once did."

Executives from Serious USA, Inc., creators of the revolutionary DVD and CD Cardz™, are available at the InComm Stand # 31423, South Hall 3, at CES Las Vegas. Contact: Kathy Heslop Director of Promotions 212-696-5585 or Cristiane Roget 310-220-9118

Contact Information

  • Contact:
    Kathy Heslop
    Director of Promotions

    Cristiane Roget
    Email Contact