SOURCE: Zumobi

Zumobi

January 04, 2011 08:00 ET

Dwell Media Launches New Dwell iPhone App on the Zumobi Network

Dwell Media Brings New Design Content to Mobile Users

SEATTLE, WA--(Marketwire - January 4, 2011) - Zumobi, the premium mobile app network, and Dwell Media today announced the launch of a new app, which will bring the Dwell design content to the iPhone and iPod touch. With this new app, Dwell delivers their valued digital content, that has existed solely on their website, to the mobile platform and to design enthusiasts everywhere.

"At Dwell we believe that good design is an integral part of real life and should be seamlessly integrated into every aspect of our lives," said Michela O'Connor Abrams, President of Dwell Media. "The Dwell brand promotes a sense of comfort and accessibility in modern design and has successfully created an engaged community around it. With this new mobile app on the Zumobi Network, we're hoping to reach an even larger audience of design enthusiasts worldwide, people who are passionate about good design and can find a home within the Dwell design community."

Within the Dwell app, users are given access to information within six different sections, including: products, homes, ideas, watch, events, and a Dwell on Design feature page. The "homes" section, which is the app's default home screen, is a source of information for all the exceptional residential projects featured by Dwell. The "products" category displays a gallery of products, with more detailed information provided when the thumbnail is touched including the title, manufacturer, price and description of each. The "ideas" section includes articles, videos, slideshows and images for topics such as product design, renovation, travel and food. The "events" section lists all of the design events, past, present and future, displayed by month and the "watch" section is a compilation of slideshows and videos. Dwell's annual design event, "Dwell on Design," is also a featured section on the app. All of this design content is easily shareable using both Facebook and Twitter integration within the app.

"We're absolutely delighted to partner with Dwell Media to bring the incredible design sensibility and high-quality content of Dwell to the Zumobi Network," said Ken Willner, CEO of Zumobi. "This new app provides Dwell Media with a fresh and dynamic way to interact with their audience, while giving advertisers a compelling new way to engage with them."

The new Dwell app offers compelling sponsorship opportunities through Zumobi's proprietary, BrandBlast "app-within-an-app" rich media advertising platform. The new MGM Aria hotel in Las Vegas has signed on as an initial launch advertiser.

The Dwell app is available for free in Apple's App Store as a part of The Zumobi Network, a premium publisher of smartphone apps. The Zumobi Network offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones.

About Dwell Media, LLC.
Dwell Media is the parent company of Dwell magazine, Dwell Digital + Mobile, Dwell on Design events, and the Dwell Homes Collection. Founded in 2000 by Lara Hedberg Deam, Dwell has received countless industry awards and is widely regarded as a leading voice in the modern design movement. Championing a philosophy that is idea-driven and sensitive to social and physical surroundings, its enduring passion for design leads a passionate community of design-seekers to be "At Home in the Modern World."

About The Zumobi Network
The Zumobi Network is the first premium mobile app network, partnering with media companies to express and monetize their content across all major smartphone platforms. Its technology connects premium brands with top media apps, guaranteeing brand advertisers targeted placement with rich media, quality content, exclusivity and measurement to drive sustained user engagement. For more information, please visit www.Zumobi.com.

Contact Information

  • Contact Information
    Melissa Klein or Rachel Levine
    LaunchSquad
    415.625.8555
    Zumobi(at)launchsquad(dot)com