SOURCE: Marketwire


January 21, 2012 05:38 ET

Dx3 Canada Seminar: How to Use Social Media Monitoring to Generate Sales

January 24 panel, "Making Dough from the Show: Getting Sales Through Social," Provides Expert Insight and Practical Applications From ME Consulting and Sysomos

TORONTO--(Marketwire - Jan 21, 2012) - Traditional sales and marketing models typically rely on long sales cycles because identifying, nurturing and pushing leads through the sales funnel can take weeks, months, and for some industries, even years. Social media changes all of that and marketers who take advantage of real-time social media monitoring and engagement are uncovering new ways to find prospects, listen for leads, and close sales. The Dx3 seminar, "Making Dough from the Show: Getting Sales through Social," will equip marketers with smart tools and tactics for reaching and targeting social customers -- and competitors' customers -- with laser focus.


  • Event: "Making Dough from the Show: Getting Sales through Social"
  • Date: January 26, 2012
  • Time: 1:30 PM - 2:30 PM
  • Speakers: Mark Evans, Principal, ME Consulting (@markevans), and Sheldon Levine, Community Manager, Sysomos (@sysomos)
  • Seminar details: Engagement, connection and dialogue are great benefits from social media participation but marketers can't survive on "follows." While long-term relationship building is nice, social media marketing is validated when a "like" leads to a "buy" and campaigns contribute to a company's bottom line. This session explains how to recognize and harvest sales opportunities from social media.

Dx3 Canada is Canada's digital trade show for marketers, advertisers, and retailers, and takes place January 25-26, 2012 at the Metro Toronto Convention Centre. Dx3 will host more than 100 exhibitors, 35 expert-led sessions, a Small Business Theatre and Amber Mac's Canadian Tech Spotlight. For more information and registration, visit


About Sysomos
Sysomos is redefining social media analytics by giving corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major news sources. Sysomos is a subsidiary of Marketwire, Inc. For more information, visit us online at

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