February 19, 2015 13:59 ET

Dx3 Features The Shopper Journey: From Search to Sale by SweetIQ, Thirdshelf and Vend

The Shopper Journey Highlights the Biggest Opportunities for Retailers to Boost In-Store Traffic and Sales in 2015 and Beyond

TORONTO, ON--(Marketwired - February 19, 2015) - Dx3, Canada's largest digital marketing, advertising and retail event, is excited to announce The Shopper Journey: From Search to Sale -- an interactive experience, on the Dx3 show floor, highlighting the biggest opportunities for retailers to grow in-store traffic and sales in 2015 and beyond. The feature will focus on how to master local search to drive store visits and how to convert those visits into repeat customers using effective re-engagement strategies.

The Shopper Journey: From Search to Sale is presented by local search marketing platform SweetIQ and retail loyalty and marketing platform Thirdshelf, with leading point of sale solution Vend. The feature will include the innovative Toronto retailer, High Street Fashion Stores & Co. It will demonstrate why a focus on mobile and online local search is the biggest opportunity to drive in-store traffic. Coupled with targeted customer loyalty and re-engagement strategies, it will demonstrate how retailers can convert that traffic into high value repeat customers.

Visitors to The Shopper Journey: From Search to Sale will be able to use their own smartphone or tablet to participate in this interactive experience. Visitors will have the choice to follow a number of paths originating from that first local digital search all the way through to an in-store visit and purchase. The experience will highlight how retailers can ensure a seamless customer journey and maximize conversion from search to sale to repeat customer.

The experience will also highlight how, together, SweetIQ and Thirdshelf enable retailers to measure and attribute mobile and online paths to in-store sales, validating both mobile and online marketing investments. Retailers will be able to draw a clear line between what they spend to acquire customers online and the return on investment they receive.

"The world's largest brands understand the power of Local, and as digital evolves more and more companies are getting on board with this accessible, yet underutilized, digital marketing strategy", Mohannad El-Barachi CEO and Co-Founder of SweetIQ. "We're excited to be at Dx3 to spread the mantra of Local, and show what our top clients are doing to build their online to offline funnels".

"Helping retailers understand their customers and grow their business is at the heart of what Thirdshelf does -- we see a huge untapped opportunity in converting local search into high value repeat customers," Steve Valiquette co-founder and Chief Product Officer at Thirdshelf. "We've teamed up with SweetIQ and Vend to showcase how retailers can seize this opportunity today."

"We are excited about this world-leading innovation with Thirdshelf and SweetIQ. Vend is all about giving small retailers the kind of tools the big guys use and in so doing helping drive the independent retail resurgence. This is some really revolutionary stuff. Some of the next big trends in retail we see are about using data to create personal and tailored experiences, online and in-store. The better you know your customer the better you can look after them and this is leading the way." Pierre-Emmanuel Perruchot de La Bussiere, General Manager Product Partnerships & Add-ons.

About Dx3 Canada
Dx3 is Canada's largest conference and trade show focused on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers and retailers together for two days of networking and education. Dx3 2015 is March 11-12, 2015 at the Metro Toronto Convention Centre featuring more than 40 educational sessions, 100 exhibitors and 4,100 attendees from Canada's leading brands, retailers and agencies.

About SweetIQ
SweetIQ is an industry leader in local search marketing, helping F500 brands convert online searches to in-store shoppers. Our analytics and automation platform delivers local search results for national brands and their marketing agencies. Since 2010 we've been helping our clients grow their sales by increasing their online findability and giving them the tools they need to manage their online presence. The company has offices in Montreal and San Francisco, working with clients across North America. Read more at

About Thirdshelf
Thirdshelf is a data-driven loyalty and marketing automation solution for retail. We make it easy to identify, segment and re-engage customers in ways that grow sales and boost margins. Thirdshelf uses data science to design and automate a tailored loyalty and marketing program that works for your business. Learn more at

About Vend
Vend is a cloud-based retail software platform, which enables over 15,000+ retailers to accept payments, sell in-store and online, manage their inventory, reward customer loyalty, and report on their business in real-time. The point of sale difference is key in today's dynamic retail climate; learn how Vend make retailers' lives easier, providing them with retail time business insights to help them grow.

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