March 04, 2014 11:00 ET

Dx3 Launches Mobile Innovation Store by Thirdshelf featuring LXR & Co.

The Mobile Innovation Store at Dx3 Showcases the Most Advanced Integration of Mobile, Tablet and iBeacon Technology for Retailers

TORONTO, ONTARIO--(Marketwired - March 4, 2014) - Dx3, Canada's largest digital marketing, advertising and retail event, is excited to announce The Mobile Innovation Store -- a mobile-enabled, personalized concept store on the Dx3 show floor, featuring leading vintage luxury retailer LXR & Co.

In partnership with mobile retail app platform Thirdshelf, beacon-maker Estimote, and mobile strategy firm Mobilogie, The Mobile Innovation Store will demonstrate the power of personalized shopping to increase customer loyalty, improve in-store conversion and increase brand affinity for small- and medium-size retailers.

Visitors to The Mobile Innovation Store on the Dx3 show floor will receive an iPhone preloaded with the Thirdshelf powered LXR & Co. mobile app and a shopper persona that will define a custom experience in-store.

Stocked with handbags and other luxury merchandise from LXR & Co., The Mobile Innovation Store is a dynamic retail environment that adapts to the profiles and preferences of its customers. Product displays and in-store tablets react to a customer's presence, presenting personalized recommendations, and enabling features such as wish lists and social sharing.

"We teamed up with LXR & Co. to showcase how a small to mid-sized retailer can leapfrog much larger competitors with deeper pockets by using innovative technology," says Antoine Azar, co-founder of Thirdshelf. "Mobile technology allows for a revolution of the shopping experience, and enables a true omnichannel strategy."

Using iBeacon and Thirdshelf technology, LXR & Co.'s mobile app is able to make relevant in-store recommendations, scan products, interact with store associates' devices, push geolocated discounts and offers, and incorporates a next-generation mobile loyalty program.

"We want to offer our clients exceptional service at all times, and we are constantly pushing the envelope to exceed their expectations," says Fred Manella Founder & CEO of LXR & Co. "We've managed to stand out by making luxury fun and fresh; this Innovation Store is a real-world example of how we use technology in a transparent way to create a truly magical shopping experience."

About Dx3 Canada

Dx3 is Canada's largest conference and trade show focused on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers and retailers together for two days of networking and education. Dx3 2014 is March 5-6 2014 at the Metro Toronto Convention Centre. The two-day event will feature more than 40 educational sessions, 120 exhibitors and 4,000 attendees from some of Canada's leading brands and agencies

About Thirdshelf:

Thirdshelf is a leading retail app and loyalty platform. Use Thirdshelf to create a branded mobile app and loyalty program for your retail business. It's simple and quick -- no technical skills required. Treat every customer like a VIP -- awesome service, convenience and personalization -- every time. Find out more at www.Thirdshelf.com.

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