SOURCE: Dynamic Media Holdings, Inc.

June 12, 2008 08:00 ET

Dynamic Media Holdings, Inc. Announces Expansion of Its Flagship Product

MANALAPAN, NJ--(Marketwire - June 12, 2008) - Dynamic Media Holdings, Inc. (PINKSHEETS: DYMH), a company that developed an innovative hair and sunscreen product for balding men, announced today that it will market a version of SUN & STYLE, its new sunscreen hair spray product, for active women.

Very often, active women who are exposed to the sun will burn their part lines and exposed areas such as on the crown of their heads. Having a broad spray sunscreen or thick lotion is not a desirable option for sunburn protection. SUN & STYLE has developed the perfect solution for women. To be sold in small travel packs, we will offer the SUN & STYLE sunscreen in formula-fill cotton swabs. Gently snap the tip of the swab and the formula will flow to the other tip. Women can then apply the sunscreen to very targeted areas, such as their part lines. Easy to use and convenient to carry, SUN & STYLE for women is a unique product that we are very confident will have great consumer demand.


SUN & STYLE hair and scalp spray is an exciting new hairstyle and sunscreen product that will be uniquely marketed to men who have male pattern baldness, thin or thinning hair. SUN & STYLE is the only sunblock hair and scalp product to be marketed directly to men with thinning hair. Our unique product, with SPF 15 sunblock and UVA and UVB broad spectrum sun protection, when applied, will allow you to style your hair and leave it completely natural looking and manageable and still protect your scalp from the sun's harmful rays. Other sunscreen products, when sprayed on the hair, will make hair oily, gooey, unmanageable or rock hard. We are confident that this marketing and advertising strategy will make SUN & STYLE stand out, fill a huge market void and create a unique and successful new product that will appeal to millions of men.

Male pattern hair loss is the most common form of hair loss, representing close to 94% of all hair loss in men. And about half of all men experience this common hair loss by age 50. If you are a man between the ages of about 20 to 50 and you start to lose hair, then the chances are 95 percent certain that you are experiencing male pattern baldness. As the term suggests, male pattern baldness follows a typical sequence or pattern. Hair loss can start in different areas, but is usually at the temples and/or on the crown of the head. Initial thinning of hair progresses over a number of years and may lead to total baldness but more typically loss of hair over the top surface of the head. By age 35, two-thirds of American men will have some degree of appreciable hair loss and by age 50 approximately 84% of men have significantly thinning hair. About 26% of men who suffer from male pattern baldness begin the painful process before they reach the age of 21.

About Dynamic Media Holdings, Inc.

Dynamic Media Holdings, Inc. will continue to aggressively expand as it plans to introduce several new products to the marketplace. In addition to its publishing, graphics, advertising and web development divisions, the company is executing a strategy of using its core magazine products to springboard and launch a diverse array of ancillary products thereby maximizing its product branding and potential. "It is a very exciting time and opportunity," CEO Bruce Schoengood states. "We plan to initiate a comprehensive strategy to the marketplace launching cutting-edge websites with a strong online presence as well as penetrating the traditional brick and mortar sectors and avenues. Visit for more information."

Forward-Looking Statements:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors effecting the Company's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.

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