SOURCE: Dynamic Media Holdings, Inc.

August 18, 2008 08:30 ET

Dynamic Media Holdings, Inc. Announces the Second Successful Laboratory Test Results for Its New Hair and Scalp Product

MANALAPAN, NJ--(Marketwire - August 18, 2008) - Dynamic Media Holdings, Inc. (PINKSHEETS: DYMH) announces that its flagship product, SUN & STYLE sunscreen scalp protection for men suffering from male pattern baldness, has successfully completed its second laboratory test. "Our goal is to meet the new and upcoming FDA requirements for sunscreen products," says CEO Bruce Schoengood. The testing was done by IMS Inc., a well-known lab in the industry. Continues Schoengood, "We have now completed the in vitro photostability study using multiple data points. We are very pleased with the positive results, and we are now planning to proceed to In-Vivo (human) testing." Continues Schoengood, "The reaction to our new and exciting product has been overwhelming and we are very excited to complete our testing so as to meet all FDA requirements for sunscreen products and bring our unique product to market."


We are proud to announce and introduce SUN & STYLE hair and scalp spray. We have developed an exciting new hairstyle and sunscreen product that will be uniquely marketed to men who have male pattern baldness, thin or thinning hair. SUN & STYLE is the only sun block hair and scalp product to be marketed directly to men with thinning hair. Our unique product, with SPF 15 sun block and UVA and UVA broad spectrum sun protection, when applied, will allow you to style your hair and leave it completely natural looking and manageable and still protect your scalp from the sun's harmful rays. Other sunscreen products, when sprayed on the hair, will make hair oily, gooey, unmanageable or rock hard. We are confident that this marketing and advertising strategy will make SUN & STYLE stand out, fill a huge market void and create a unique and successful new product that will appeal to millions of men.

Most often, men with thinning hair have too much exposure to the sun and they often burn their scalp. This is dangerous and can lead to skin cancer and other potential serious medical problems. Other than wearing a hat, which many men prefer not to do, there is no viable alternative since men with thinning hair are very conscious about their appearance. Our new hair product, SUN & STYLE with SPF 15, which will be launched under the new banner Island Cool Products, will address both scalp protection and physical appearance and will appeal to a vast number of male consumers. Just spray SUN & STYLE on your hair, comb and style, or leave as is. Your scalp is protected from the sun and your hair looks styled and natural. SUN & STYLE will be sold in a two ounce spray pump bottle.

About Dynamic Media Holdings, Inc.

Dynamic Media Holdings, Inc. will continue to aggressively expand as it plans to introduce several new products to the marketplace. In addition to it publishing, graphics, advertising and web development divisions, the company is executing a strategy of using its core magazine products to springboard and launch a diverse array of ancillary products thereby maximizing its product branding and potential. Dynamic has recently announced the development of SUN & STLYE, an exciting new product for men who suffer from male pattern baldness. Dynamic plans to initiate a comprehensive strategy to the marketplace launching cutting-edge websites with a strong online presence as well as penetrating the traditional brick and mortar sectors and avenues. Visit for more information.

Forward-Looking Statements:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors effecting the Company's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.

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