SOURCE: Dynamic Media Holdings, Inc.

September 18, 2008 09:15 ET

Dynamic Media Holdings, Inc. Makes a Major Announcement That It Is Entering Into the Revolutionary, Cutting-Edge Industry of Iris Scan Biometric Technology

MANALAPAN, NJ--(Marketwire - September 18, 2008) - Dynamic Media Holdings, Inc. (PINKSHEETS: DYMH) announces that it is adding an exciting new division to the company and in doing so, positioning itself in a new high-tech industry. The division, an iris scan biometric division, will immediately position Dynamic in an explosive high growth industry that includes military and civilian applications. Dynamic is currently completing all the details to an agreement with an established iris scan biometrics company and will soon be announcing the specifics as well as introducing the new company and its prestigious staff to the public.

Although this high technology is quite different compared to existing media related products, Dynamic considers this a once in a lifetime business opportunity. Dynamic is thrilled to be entering this extraordinary industry. Dynamic is adding a cutting-edge biometric company with highly sophisticated, patented iris recognition technology. The biometric company has developed the some of the most accurate biometric based identification product currently available.

The biometrics industry in 2005 generated $1.53 billion and is expected to grow to more than $5.74 billion in annual revenue by 2010, according to industry market research firm International Biometrics Group (IBG).

The world today is a very different place than it was just a decade ago. Globalization, terrorism, the pace of technology, and more have dramatically altered economic, political, and social realities. Because of these changes, the need for highly accurate yet non-invasive individual identification technologies has never been greater. Iris scanning is considered the most accurate identification tool today. The iris consists of over 400 distinguishing characteristics. This contrasts with the 40-50 distinguishing characteristics of fingerprint technology. Iris scanning is even more accurate than DNA analysis.

About Dynamic Media Holdings, Inc.

Dynamic Media Holdings, Inc. will continue to aggressively expand as it plans to introduce several new products to the marketplace. In addition to its publishing, graphics, advertising and web development divisions, the company is executing a strategy of using its core magazine products to springboard and launch a diverse array of ancillary products thereby maximizing its product branding and potential. Visit www.dymholdings.com for more information.

Forward-Looking Statements:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors effecting the Company's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.

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