SOURCE: Mercent

Mercent

December 03, 2013 08:45 ET

Dynamic Repricing Increases Profits for CosmeticMall.com; Mercent Repricing Software Drives Amazon.com Buy Box Wins

SEATTLE, WA--(Marketwired - Dec 3, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the publication of its newest customer case study with multi-brand retailer CosmeticMall.com. 

Offering more than 2,000 brands and 300,000 SKUs in its online department store, CosmeticMall.com is recognized as one of the leading U.S. online specialty retailers. The company faces strong competition in its space, specifically against like retailers selling on Amazon.com. To compete more profitably, CosmeticMall.com turned to Mercent to help increase its overall brand awareness and sales on Amazon.

According to CosmeticMall's CEO Jay Katz, "Mercent is instrumental to our success and is allowing CosmeticMall.com to pace ahead of the eCommerce curve. In addition to Mercent's award-winning Mercent Retail™ platform, we also leverage Mercent's repricing tools and services. The combination allows us to competitively position CosmeticMall within Amazon's 'Buy Box'. Our relationship with Mercent creates a real competitive edge."

Mercent optimizes retail product and offer visibility for more than 500 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of eCommerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). 

Download the Mercent/CosmeticMall.com case study at http://www.mercent.com/case_studies/mercent-s-repricing-software-delivers-magic-bullet-to-drive-cosmeticmall-com-sales, or learn more about Mercent's Amazon Repricer at http://www.mercent.com/our-platform/price-optimizer.

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The ecommerce marketing company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900