SOURCE: Dynamic Response Group Inc.

May 15, 2007 08:00 ET

Dynamic Response Group Engages Consulting For Strategic Growth 1 for Investor and Public Relations

MIAMI, FL -- (MARKET WIRE) -- May 15, 2007 -- Dynamic Response Group, Inc. (PINKSHEETS: DRGP) ("DRG"), the innovator and direct response retailer of proprietary, highly effective products and services marketed via DRTV and the Internet, announced today that it has engaged Consulting For Strategic Growth 1 ("CFSG1") to provide strategic counsel on investor and public relations. CFSG1 specializes in corporate and financial development for domestic and international companies new to American financial markets.

DRG became a reporting company in April 2007, after posting fully audited financials for FY 2006 at the end of March 2007. In May 2007, the Company posted its third consecutive profitable quarter, with gross sales double that of a year previous. Since launching in February 2005, the Company's lead product, ProCede™, a hair-thickening system for men, has generated sales of more than $22 million. Two other products have surpassed the million-dollar mark: "Backyard Drills with Bill Parcells," the Number One father-and-son sports instruction video on TV, has earned over $1.2 million in revenue since its release in June 2006; and The Sonic Clean Between Machine®, an oral hygiene product, passed the million-dollar mark in April 2007, just six months after its launch in October 2006. Adding to its product roster, the company rolled out in April 2007 the initial marketing phase of its NASCAR Official Members Initiative.

Stanley Wunderlich, CEO, CFSG1, stated, "DRG is an exciting company whose expertise in direct response marketing and in creating highly appealing consumer products have positioned it for strong growth in national and international markets. Its ability to build brand recognition while producing significant revenue reflects the creative cost-efficient business strengths of its management. We look forward to helping DRG fulfill its unusual potential."

Melissa K. Rice, CEO, Dynamic Response Group, Inc., said, "We are very pleased to engage CFSG1 to introduce our company to the investment and financial communities. Their expertise in corporate development and capital formation and their broad network of public and private investors will be instrumental in helping our company grow. We're delighted to have the benefit of their professional guidance and outreach."

About DRG

Dynamic Response Group, Inc. (PINKSHEETS: DRGP) ("DRG") creates, develops and markets innovative products addressing large national and international consumer audiences primarily through direct response TV (DRTV) and Internet advertising. Three of DRG's products have surpassed the $1 million gross sales milestone.

DRG is the innovator and direct response retailer of highly effective products and services including: ProCede™, a hair thickening system for men that has generated sales in excess of $22 million; "Backyard Drills with Bill Parcells," a DVD series for fathers and sons (sales surpassed $1 million in April 2006); The Sonic Clean Between Machine®, an oral hygiene product (sales surpass $1 million in April 2006); Allure Smile and SeroTrol and others.

ProCede consistently ranks in the top 5 most-aired short-form infomercials in the U.S., ranking in the top 5 for 22 consecutive months, and reaching number 1 of all products in the Health and Beauty category twice in that time period (Infomercial Monitoring Service). To date, ProCede has received registration approvals in 28 foreign countries including the European Union, United Arab Emirates and South Africa, and the company plans on making an announcement shortly outlining international distribution plans for its powerful patent-pending formula.

In April 2007, the company rolled out the initial marketing phase of its NASCAR Official Members Initiative, a proven consumer brand name that generates strong revenue streams.

Describing DRG's business momentum, Ken Oxsalida, Chief Marketing Officer for DRG, said, "The products in our pipeline solve problems in a broad range of consumer sectors. You may not have heard of our company, but if you have a TV set, read newspapers, surf the 'Net or listen to radio, you've definitely seen our products. You'll be seeing a lot more of us in the weeks and months to come."

For more information, please visit: www.dynamicresponsegroup.com. For investor information and resources, please go to www.cfsg1.com.

Forward-Looking Statement

Certain statements in this release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors.

Pursuant to a May 1, 2007, agreement, Consulting For Strategic Growth I, Ltd. ("CFSG1") provides the Company with consulting, business advisory, investor relations, public relations and corporate development services, for which CFSG1 receives a fixed monthly fee for the duration of the agreement and received shares of DRG's common stock. Independent of CFSG1's receipt of cash or other compensation from the Company, CFSG1 may choose to purchase the common stock of the Company and thereafter sell those shares at any time it deems appropriate to do so. For more information, please visit www.cfsg1.com.

Contact Information

  • Contacts:

    Melissa K. Rice
    Chief Executive Officer
    Dynamic Response Group, Inc.
    Tel: 305-576-6889
    Email: Email Contact

    Anthony D. Altavilla
    President
    Summit Financial Partners, LLC.
    Tel: 317-218-0204
    Fax: 317-218-0214
    Email: Email Contact

    Stan Wunderlich
    CEO
    Consulting For Strategic Growth 1
    Tel: 1-800-625-2236
    Fax: 212-337-8089
    Email: Email Contact

    Daniel Stepanek
    Media Relations
    CFSG1
    Tel: 212-896-1202
    Fax: 212-697-0910
    Email: Email Contact