SOURCE: Dynamic Response Group, Inc.

March 19, 2008 08:00 ET

Dynamic Response Group Hits Sales Milestone, Surpassing $26,000,000.00 in Sales on Its Patented Procede Formula

Spots Continue to Lead the Way on Industry Ratings, Demands for Procede and Its Line Extensions Emerge for Significant Retail Distribution

MIAMI, FL--(Marketwire - March 19, 2008) - Dynamic Response Group, Inc. ("DRG") (OTCBB: DRGP), a leading innovator of strategic marketing solutions, today announced that the Company's product, Procede, a hair thickening system for men, has generated more than $26.5 million in revenue since its market début in January 2005.

"Procede was the foundation of the Company and surpassing the $25 million revenue milestone is a tremendous accomplishment," said Melissa K. Rice, Chief Executive Officer. "Our success with Procede truly reflects the talent of our team at DRG, and our ability to translate that into valuable products and innovative marketing strategies that strongly appeal to consumers. We continue to see strong demand for Procede, and have been evaluating opportunities to transition the product to a retail model, thereby creating an additional channel for revenue growth."

About Dynamic Response Group, Inc.:

Dynamic Response Group, Inc. ("DRG") is a leading innovator of strategic marketing solutions. The Company leverages its vast knowledge of its customers to create, develop and market innovative products and services that build brand awareness and drive sales across large national and international consumer audiences. The foundation of the Company is its direct response TV (DRTV) and Internet advertising business, which has produced many highly effective products including: ProCede™, a hair thickening system for men; Riddex, a pest control product; "Backyard Drills with Bill Parcells," a DVD series for fathers and sons; and "The Legends of Soul," a DVD series of current day concerts of classic soul artists. The Company has also signed an exclusive three year deal to market The Official NASCAR Members Club to the over 75 million estimated NASCAR fans in the US.

Safe Harbor Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. The above information does not guarantee any successful closing of new business. No assurances can be given that any projections related to gross revenues or profit margins will be realized. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

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