SOURCE: Dynamic Response Group, Inc.

April 22, 2008 09:00 ET

Dynamic Response Group, Inc. Lands Exclusive Deal to Market The Official NASCAR Members Club

Three-Year Joint Venture Between DRG, Stoneacre, Inc. and KDAA, Inc. Calls for New Membership Initiative for Official NASCAR Members Club

MIAMI, FL--(Marketwire - April 22, 2008) - Dynamic Response Group, Inc. (OTCBB: DRGP), a leading innovator of strategic marketing solutions, today announced it has signed an exclusive three-year deal to market The Official NASCAR Members Club to the millions of NASCAR fans residing in the U.S. Effective immediately, the deal comes on the heels of a successful marketing test, for which Dynamic Response Group created a scalable model to market both "The Club" itself and a bundled merchandise package marketed as a VIP membership.

"NASCAR has a tremendous brand, and we recognized the opportunity to work together with the Official NASCAR Members Club to take its brand to the next level with our affinity marketing program," said Melissa K. Rice, Chief Executive Officer. "In working on this initiative for the Official NASCAR Members Club, we have established an invaluable model that we can replicate with other brands around the world. This represents an exciting opportunity for us, and it is the logical next step in our business because it gets to the core of what Dynamic Response Group does best -- create innovative marketing solutions."

About Dynamic Response Group, Inc.

Dynamic Response Group, Inc. ("DRG") is a leading innovator of strategic marketing solutions. The Company leverages its vast knowledge of its customers to create, develop and market innovative products and services that build brand awareness and drive sales across large national and international consumer audiences. The foundation of the Company is its direct response TV (DRTV) and Internet advertising business, which has produced many highly effective products including: ProCede™, a hair thickening system for men; Riddex, a pest control product; "Backyard Drills with Bill Parcells," a DVD series for fathers and sons; and "The Legends of Soul," a DVD series of current day concerts of classic soul artists. The Company has also signed an exclusive three year deal to market The Official NASCAR Members Club to the over 75 million estimated NASCAR fans in the U.S.

About KDAA, Inc.

KDAA, Inc. is rapidly becoming an industry leader specializing in the licensing of sports and entertainment personalities for the purpose of creating affinity marketing programs. Specializing in affinity marketing and customer acquisition for leading sport & entertainment brands, KDAA designs turnkey programs to provide the brand new revenue streams and to build and manage their customer database. KDAA also helps major brands build high margin customer acquisition campaigns to increase the profits of licensed products and services. KDAA has effectively negotiated and implemented direct marketing campaigns via unique licenses for an array Fortune 500 companies including Budweiser, MLB and NASCAR.

KDAA's newest acquisition, AccretiveUSA, conducts highly contextual lead generation resulting in large numbers of aggregated brand consumers. KDAA has decades of experience in event marketing, multi-channel lead generation and database management, including data appending, segmenting and specialized analytics.

About Stoneacre, Inc.

Stoneacre, Inc. is an industry leader in developing affinity and customer loyalty programs and benefits from a deep management team with significant experience and expertise in both promotional and loyalty marketing. The Company's CEO and founder, Patrick Brady, brings over 16 years of experience developing and running successful promotional and loyalty marketing programs. Before founding Stoneacre Partners, Mr. Brady was instrumental in building Cyrk, Inc. from a $15 million t-shirt company to a $1 billion promotional products powerhouse.

Mr. Brady and other senior members of the Stoneacre Partners Management Team have successfully executed several large and successful loyalty and brand-building marketing programs, including the "M&M Characters" Collectible Dispenser Program, the VW "New Beetle Open Road Collection," "Marlboro Miles," "Pepsi Stuff," and the "Ty Beanie Babies Official Club." The management team is comprised of experienced marketing professionals with deep and broad backgrounds in sports and entertainment marketing, online and offline integrated marketing services and information-based affinity marketing from firms like Digitas, EA Sports, Exchange Solutions and Octagon Worldwide, the sports and entertainment marketing arm of The Interpublic Group.

Stoneacre Inc. most recently secured long-term, exclusive rights from NASCAR to create, develop and manage the Official NASCAR Members Club.

About The Official NASCAR Members Club

The Official NASCAR Members Club is the only official fan membership organization licensed by NASCAR. Membership enables fans to become Official Members of NASCAR, and thus enjoy VIP Insider status and access to exclusive events, information, merchandise, deals, discounts and other benefits. The Club aggregates rewards and assets from the entire sport, enabling its members to get closer to the sport and the sport to more accurately and efficiently connect with its fans.


The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport -- holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

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