SOURCE: Dynamic Response Group, Inc.

October 14, 2009 09:36 ET

Dynamic Response Group Rolls-Out National Campaign

MIAMI, FL--(Marketwire - October 14, 2009) - Dynamic Response Group, Inc. (OTCBB: DRGZ) announced today on October 19, 2009 it will start the national media campaign to roll-out its Medico Express diabetic supply products to the Hispanic market. The Company will begin airing television infomercials on Univision, Telefutura and Telemundo the three most watched Hispanic speaking stations. As the only company nationally addressing this niche, Dynamic Response Group (DRG) projects revenues from Medico to reach $13 million in 2010 more than tripling to $40 million by 2011.

"The national roll-out of Medico Express, DRG's diabetic product supply subsidiary and most recent venture into the Home Medical Equipment (HME) market, marks a tremendous growth opportunity for our Company," noted Melissa K. Rice, CEO. "The Hispanic population is the second-largest and fastest growing minority group in the United States and is now experiencing a dramatic increase in the incidence of diabetes. DRG's proven experience in the direct television industry has already created enormous income opportunities for our Company in this market."

The Hispanic market for diabetic products is estimated to be $748 million in the continental U.S. and is expected to surpass $1 billion in the next few years according to the Center for Disease Control. DRG's Medico Express offers the core products that are used regularly by diabetics. Studies show that Hispanics are almost twice as likely to develop diabetes as Caucasians of similar age which supports the fact that the Company's actual market test results far exceeded management's initial expectations.

About Dynamic Response Group, Inc.

Dynamic Response Group, Inc. is a marketing company that develops and distributes personal development and health services through print catalogs, radio, direct mail, direct response television programming (infomercials) and the Internet.

For more information on DRG, please visit its website at www.dynamicresponsegroup.com

About Medico Express, Inc.

Medico Express now has the authority to sell its products in all 50 states. The Company recently received Medicare approval for Medico product reimbursement. Medico Express markets direct-to-consumer medical products designed to help treat Diabetes and other diseases. Medico's marketing strategy specifically targets Hispanic communities throughout the Continental U.S., Puerto Rico and the U.S. Virgin Islands. Medico Express, Inc. is a majority owned subsidiary of Dynamic Response Group, Inc.

Safe Harbor

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Dynamic Response Group, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The forward-looking statements contained herein involve risks and uncertainties that could cause actual results to differ materially from the expectations contained in any such forward-looking statements. These risks include, but are not limited to: failure to manage operating expenses or integrate new companies and/or technologies, each of which could have a material impact on our business, our financial results, and the company's stock price. These risks and other factors are detailed in the Company's regular filings with the U.S. Securities and Exchange Commission. Most of these factors are difficult to predict accurately and are generally beyond the Company's control. Forward-looking statements speak only as to the date they are made and Dynamic Response Group, Inc. does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

Contact Information

  • For additional information contact:
    Media and Public Relations
    RMF Associates
    Jules Feiler
    jules@rmfsays.com
    917-573-0562

    Investor Relations
    Mirador Consulting, Inc.
    Frank Benedetto
    561-989-3600 or 877-647-2367