SOURCE: Bessemer Venture Partners

April 24, 2013 07:30 ET

Dynamic Yield Secures $2M in Series A Funding Led by Bessemer Venture Partners

The New York Times Company and Innovation Endeavors Also Invest in Website Yield Optimization Company

TEL AVIV, ISRAEL--(Marketwired - Apr 24, 2013) - Dynamic Yield, a developer of real-time audience personalization software that increases revenue yield and key engagement metrics for online publishers and e-commerce websites, today announced that it has secured $2 million in Series A funding led by Bessemer Venture Partners. The New York Times Company and investment fund Innovation Endeavors also participated in the round. Self-funded to date, the company plans to use the proceeds to expand its global footprint by opening a New York City office and support the growth of its expanding customer base.

In today's complex business environment, publishers and e-commerce sites face increased pressure to more effectively monetize their visiting user traffic. Dynamic Yield solves this problem by providing website owners with an automated SaaS solution that measures the revenue impact of each page layout and individual in-page components. Subsequently, its real-time personalization algorithms can be directed to increase overall revenue yield by increasing user engagement, ad clicks, product purchases, social sharing and page-views.

Dynamic Yield also provides a comprehensive Audience module that helps website owners understand who are their most valuable users, why they are valuable and how to increase reach, engagement and revenues from existing and new traffic channels. With an understanding that publishers lack the time and resources to go through complex integration projects, Dynamic Yield has focused on making the product easy to deploy and manage.

Dynamic Yield is currently powering nearly a billion monthly page-views.

"We supposedly live in an era of dynamic, personalized web experiences, yet data loads and algorithmic capacity have kept the vast majority of websites largely static," said Liad Agmon, co-founder and CEO of Dynamic Yield. "We have shown in the past twelve months that our low-touch SaaS solution has significant and far reaching effect on our clients' bottom-lines."

"There are a lot of tools and services in the market to optimize discreet components of a website," said Adam Fisher of Bessemer, "but nothing that takes a holistic view of how to maximize revenue across revenue sources and yet improve user engagement and satisfaction at the same time. With its big data approach, Dynamic Yield helps website owners achieve this difficult balance, while still allowing for editorial control. We are excited for the opportunity to support Liad, a former Bessemer EIR, and believe that Dynamic Yield has come up with an innovative solution to a global market challenge."

About Dynamic Yield
Founded in 2012, Dynamic Yield is a developer of yield optimization products for websites. Its algorithmic tools help website owners measure revenue yield and serve personalized user experiences, boosting engagement, ad clicks, product purchases and overall user value. The company has offices in Tel-Aviv. For more information, visit www.dynamicyield.com.

About Bessemer Venture Partners
With $4.0 billion under management, Bessemer Venture Partners (BVP) (www.bvp.com) is a global venture capital firm with offices in Silicon Valley, Cambridge, Mass., New York, Mumbai, Bangalore and Herzliya, Israel. BVP delivers a broad platform in venture capital spanning industries, geographies, and stages of company growth. From Staples to Skype, VeriSign to Yelp, LinkedIn to Pinterest, BVP has helped incubate and support companies that have anchored significant shifts in the economy. More than 100 BVP-funded companies have gone public on exchanges in North America, Europe and Asia. See www.bvp.com or follow BVP on Twitter: @bessemervp

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