SOURCE: DynamicVideo


November 15, 2011 12:29 ET

DynamicVideo and Direxion Shares Deliver Real-Time Rich Media Ad Campaign

NEW YORK, NY--(Marketwire - Nov 15, 2011) - DynamicVideo, a provider of dynamic creative advertising solutions, announced today its partnership with Direxion Shares, a provider of leveraged index funds, Exchange-Traded Funds (ETFs) and alternative-class fund products. Direxion Shares enlisted DynamicVideo to create optimized rich media advertisements promoting specific ETF solutions that are triggered in real-time using data from a variety of ongoing live events.

The campaign is currently running on financial industry publishers, including Seeking Alpha, Wall Street On Demand and more, and targets active investors and traders who are in charge of monitoring and managing portfolios. DynamicVideo created a data-driven campaign highlighting Direxion Shares' solutions and centered around specific ETF yield/index values that change daily. The DynamicVideo Engine™ gathers real-time data from a variety of sources and uses it to automatically choose various creative assets, combine them with the live data feed and deliver unique banner ads promoting Direxion solutions.

"Our work with Direxion Shares demonstrates the power of the DynamicVideo Engine to automate the creation of data-driven ads and update them in real-time," said Jack Cohen-Martin, co-founder and COO at DynamicVideo. "Our patent-pending technology is incredibly flexible and allows our customers to create and manage fully automated rich media campaigns. Among other sectors, financial services companies can use DynamicVideo to market specific products to targeted users with timely, personalized messages that are driven by various financial data feeds."

The campaign includes six different types of dynamic creative ads (dvBanners™), that were designed around three different kinds of ETFs, including one for Goldmine, one for Gas and four for Treasury funds. The content of the ad is determined based on real-time federal meeting schedules and results, announcement schedules, live financial data feeds and other data that are managed by Direxion Shares through a custom dashboard. Relevant messages are triggered based upon the results derived from processing the data feed through a custom decision tree and then automatically delivered within the ad unit on a website.

DynamicVideo's analytic tools provide clients with a significantly enhanced campaign summary report. In addition to basic metrics including impressions, clicks and click-through rate, DynamicVideo reports add full event reports that can help clients measure campaign performance and audience response to different messages.

About DynamicVideo:
Based in New York City, DynamicVideo provides dynamic creative engagement and personalization technology across the web, email, mobile and tablet platforms. The company's patent-pending technology enhances the creative optimization, personalization and engagement capabilities of advertising and marketing campaigns, increasing their performance and ROI. The patent-pending DynamicVideo Engine is layered across video footage or still images to generate unique, highly targeted dynamic messages in real-time. For more information please visit or contact

Contact Information

  • Contact:
    Chris Capra
    Emerging Media PR
    Email Contact