SOURCE: Dynamix

July 16, 2013 12:32 ET

Dynamix Launches Enhanced Reporting/Analytics Platform for Dynamic Video Creative Ads

Brands and Agencies Can Access Campaign Performance of DYNAMIX's Dynamic Video Ad Units

NEW YORK, NY--(Marketwired - July 16, 2013) -  Dynamix, continuing to expand its dynamic video creative platform, today announced the availability of advanced reporting and analytics for advertisers and publishers. Dynamix's continued platform expansion, gives publishers, brands, advertisers and agencies insight, reporting, and analytics on the performance of Dynamix's dynamic video creative ad units.

Using Dynamix's reporting and analytics platform, brands, advertisers, agencies, and publishers can examine their dynamic video campaign performance data in multiple ways -- trafficking related data, overall campaign and placement performance, creative performance, and individual ad unit performance. Dynamix can also track non-standard performance data including the media element of a given creative (dynamic promotion footage, images, etc).

While Dynamix's STREAMx technology blends media assets with advertiser's data feeds and user-specific data to deliver engaging, highly relevant and localized dynamic ads in unlimited combinations, Dynamix's new analytics services seamlessly tracks the different ad versions and media elements while the campaign is running and delivers thorough campaign and ad-specific performance and results.

"To track the behavior and features of our advanced ad units, we had to build our own systems to automate the process and present results that include special events and features of Dynamix's dynamic video ads," said Jack Cohen-Martin, Co-Founder and COO, Dynamix.

Dynamix's new ad analytics and reporting further expands the company's digital video advertising capabilities. Dynamix can automatically create hundreds of unique, targeted dynamic video ads, serve the ads on premium video sites across the Web, and deliver comprehensive reporting throughout the campaign about the ads' performance.

In addition to tracking IAB's standard VAST, VPAID and MRAID units, Dynamix's new system also tracks the performance of dynamic video creative. Dynamix's dynamic video advertising technology customizes existing 15 and 30-second television ads with targeted and personalized data and delivers those dynamic video ads across the four major screens -- PC/laptop, mobile, IPTV, and tablet devices.

In addition, all of Dynamix's data is easily exportable for combining with other reporting data.

"The launch of our reporting and analytics platform is only the latest step as we continue to build Dynamix's dynamic video creative platform to meet the needs of the industry," Cohen-Martin said. "Our next goal is to start examining and learning from the big data across multiple campaigns to determine what works best in dynamic video creatives for different categories of clients so that we can consistently guide our client's in designing the most effective video campaigns."

About Dynamix

Founded in 2010, NYC-based Dynamix is the next evolutionary step in video advertising. Dynamix enhances in-stream video with real-time creative services, so that advertisers can efficiently maximize their video spots across all 4 screens -- online, mobile, IPTV and Tablet. Dynamix's STREAMx technology blends media assets with advertiser's data feeds and user-specific data to deliver engaging, highly relevant and localized dynamic ads in unlimited combinations. For more information visit: www.dynamix.tv.

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