SOURCE: Dynastar Holdings, Inc.

December 11, 2012 04:00 ET

Dynastar Holdings, Inc. (DYNA) Announces a ConnectionPlus® Agreement With Affinity Marketing Group, LLC, a Leader in the Affinity Marketing Space

LOUISVILLE, KY--(Marketwire - Dec 11, 2012) - Dynastar Ventures, Inc. ("Dynastar"), a wholly owned operating subsidiary of Dynastar Holdings, Inc. (PINKSHEETS: DYNA) focused on the direct selling market, announced today a license agreement with Affinity Marketing Group, LLC (AMG) pursuant to which AMG will license Dynastar's ConnectionPlus® platform for use by its clients. AMG is a leader in affinity marketing and customer loyalty programs to trade associations, professional societies, nonprofits, and other corporate groups.

"The ability for members of associations, professional societies, and corporate groups to earn 'cash back' from their everyday online shopping will be a very attractive service offering," said Douglas Furbush, CEO of Affinity Marketing Group. Also, Furbush noted that the ConnectionPlus® service is free to use, safe and members can earn, at no extra cost, "cash back" rewards of approximately 1% to 5% of the price of every purchase made through the ConnectionPlus platform from over 850 well-known retailers.

John S. "Josh" Henderson, CEO of Dynastar stated that, "the ConnectionPlus® platform represents a value added service that should increase member loyalty, retention, and satisfaction for AMG's clients." Henderson added, "the partnership with AMG signifies a milestone for our business and validates the value and need for our ConnectionPlus service offering in the market, especially with current trends in consumer online spending which should exceed $300 billion this year."

About Dynastar Holdings, Inc.

Dynastar Holdings, Inc. (DYNA) was founded in 2010 in Louisville, Kentucky and follows a direct selling, social commerce business model that scales operations through a combination of acquisitions and organic growth. The Company focuses on the acquisition and launch of new direct selling companies providing services to businesses and consumers. The Company's subsidiaries include Dynadealz, LLC, a direct-to-consumer cash back rewards company, and Dynastar Ventures, Inc., an affinity marketing company, both utilizing Dynastar's newly acquired ConnectionPlus® platform, and Dynastar Energy, LLC, an retail energy reseller. For more information, please contact Josh Henderson at josh@dynastarholdings.com.

About Affinity Marketing Group, LLC.

Affinity Marketing Group (AMG) is a leading sales and business development firm concentrating on affinity marketing and customer loyalty programs for financial institutions, insurance companies, and internet-based marketing organizations. AMG helps affinity organizations and product & service marketers provide exceptional products and services to their members or customers through creative turnkey partnership and co-branded programs. For more information on AMG, visit www.affinitymg.com.

Safe Harbor Statement. Any statements contained in this release that do not describe historical facts may constitute forward-looking statements as defined under the federal securities laws. Any forward-looking statements contained herein are based on current expectations but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; the developing industry and changing business environment; the Company's business, product development, marketing and distribution plans and strategies and its ability to execute such plans and strategies and build a successful management infrastructure, the Company's ability to integrate and successfully implement acquired asset platforms and general economic conditions. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

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