Dyson Canada

Dyson Canada

February 21, 2007 14:43 ET

Dyson Canada Celebrates!

Dyson's Fastest Growing Subsidiary Celebrates One Year Anniversary, New Product Launches and The Introduction of Canadian Design Awards

MONTREAL, QUEBEC--(CCNMatthews - Feb. 21, 2007) - Dyson is celebrating its one year anniversary in Canada with the introduction of the Dyson Canada Design Competition, the launch of two new products - the Slim and the Stowaway - and a 21% market share(i).

"Dyson Canada has grown to become Dyson's fastest growing subsidiary worldwide," confirmed James Dyson founder and the inventor of the company's patented cyclone technology. Dyson was in town to celebrate the company's anniversary and to launch a design award for Canadian design and engineering students.

"My hope is that the Dyson Canada Design Competition will encourage young Canadian designers and engineers to think differently about how to find innovative solutions to every day problems - and will encourage and inspire our next generation of designers," said Dyson, who famously made thousands of design prototypes in his quest to develop the Dyson vacuum.

The Dyson Canada Design Competition is open to Canadian design teams and individuals who are full-time students or who have recently graduated (within one year) from a recognized college, CEGEP or Canadian university. The company will accept design submissions from March 1 through to November 15, 2007 and application information is online at www.dyson.com.

The winner of the Dyson Canada Design Competition will receive $5,000 in cash; an award, and a Dyson vacuum cleaner. The Canadian winner will be entered into the international James Dyson Design Award, with a prize fund of up to 10,000 pounds sterling.

Dyson Launches Two New Products

"The Dyson Canada Design Competition is an exciting way to start our second year in Canada and we look forward to seeing the response from young Canadian designers," explained Dyson Canada President, Andrew Robinson.

"The Dyson Slim is the most powerful lightweight on the market and the Dyson Stowaway is our first canister vacuum in Canada," explained Robinson, adding that 60% of Quebec's vacuum sales are canister vacuums. "Both feature Dyson's patented cyclone technology - so they don't clog or lose suction - and deliver Dyson's trademark superior cleaning performance."

"Canada's response to Dyson has been amazing," said Robinson. "In 2006, Dyson helped drive 17% dollar growth in upright vacuum sales and we're now the #2 brand with a 21% dollar share of the nation's upright vacuum sales," he said.

"We have an amazing team and an exciting product that Canadians really appreciate and are responding to," said Robinson, who adds that within 6 weeks of launching the DC16 handheld into the Canadian market, Dyson had captured a 10% dollar share.

About Dyson

Dyson is committed to making products that work better for everyone. Headquartered in Malmesbury, England, more than a third of Dyson's 2000 employees worldwide are scientists and engineers. In 2005, Dyson invested an estimated 50 million pounds sterling into R&D.

Dyson is sold in 44 countries around the world and is the top selling brand in Western Europe, USA, Australia, New Zealand, Japan, the UK and Ireland.

Dyson has received numerous awards for technological innovation including the Industrial Design Prize of America, the Chicago Athenaeum Good Design Prize, the European Design Prize, the Super Good of the Year (Japan), L'Etoile de l'Observeur du Design (France) and was recognized as one of Time magazine's coolest inventions of 2002.

(i) Market Data Source: NPD, December 2006

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