SOURCE: MarketLive

July 11, 2007 08:30 ET

E-Commerce Customers Flock to Sign for New MarketLive FastTrack Program

Ten Days After FastTrack Announcement, Five Retailers Contract to Bring New Stores Online in 90 Days or Less

PETALUMA, CA--(Marketwire - July 11, 2007) - MarketLive, Inc., the leading global e-commerce application platform and services provider for retailers, today announced that it already has signed five new e-commerce customers to its FastTrack program, just two weeks after FastTrack was announced at the company's annual MarketLive E-Commerce Summit June 18. MarketLive's FastTrack program was created as a full-service e-commerce solution to deliver new online retail storefronts in 90 days or less.

The five customers that signed on for MarketLive's FastTrack program include Adam + Eve, Big Buck Sports, Day's Jewelers, Fresh Produce Sportswear, and Twigland Fashion. Each of these customers will work with MarketLive's professional services team to design and launch a new online retail store in 90 days, or less. MarketLive added 12 new e-commerce customers in the last 90 days, including the five who chose to use FastTrack. The company plans a series of webinars starting this week to demonstrate the value of FastTrack.

"The fact that we were able to attract five customers to our FastTrack program in just 10 days demonstrates that the market is hungry for a powerful e-commerce solution that delivers fast results," said Terry Austin, CEO of MarketLive. "We designed FastTrack as a complete e-commerce solution that can be optimized for any brand, and that can scale with customers' needs. The difference is that with FastTrack, we are using our ready-to-deliver solution and proven best practices to speed time to launch for new customers without compromising quality or flexibility."

FastTrack includes more than 200 unique e-commerce features bundled in the MarketLive v5 E-Commerce Platform. FastTrack uses a standard set of administration tools that require minimal customization so a robust, full-featured online retail site can be up and selling in a matter of weeks. It also features more than 30 display templates that offer incredible versatility in building an online storefront or catalog, and MarketLive graphic design services help link the look and feel to the store brand.

With FastTrack, users can include intelligent, dynamic image generation and zoom, Google Analytics or Omniture analytics, and search engine optimization to index your Web site with Google, Yahoo!, AOL, and other leading search engines. Easy-to-use, real-time site management tools make it possible for anyone to easily edit page displays and manage products, images, promotions, editorial content, and merchandising information. In addition, a FastTrack contract comes with hands-on training from MarketLive including how to use the e-commerce platform, administration and performance measurement.

FastTrack is available from MarketLive on an annualized contract. To demonstrate the power of FastTrack, MarketLive will be hosting a series of webinars July 12, 18, and 24, 2007. For more information about FastTrack call 1-877-341-5729, or to register for a FastTrack webinar, visit

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class e-commerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite, and Trek.

Contact Information

  • For Further Information Contact:

    Lisa Duryea
    MarketLive, Inc.
    Email Contact

    Tom Woolf
    Allison & Partners
    Email Contact