SOURCE: MyBuys, Inc.

MyBuys, Inc.

May 16, 2011 08:00 ET

E-Commerce Health Improvement Continues Through Early Spring

April 2011 Marks the 15th Consecutive Month for Industry Gains

REDWOOD CITY, CA--(Marketwire - May 16, 2011) - MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the April 2011 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue for U.S. e-commerce increased 3.4% versus the same period last year and the very important metric of revenue from full-priced item sales continues to grow, increasing 19.3% during the month of April. Increases to both these key metrics helped push the index up 19% compared to the same month one year ago. Industry health improvements are also attributed to a 14% decrease in the number of orders with promoted items present.

"We have seen another month of increasing sales, increasing margin, and renewed industry wide confidence," said Robert Cell, CEO MyBuys. "Many factors contribute to e-commerce's continued resurgence, including engagement strategies, like personalization, and improving economic status. The last two months have been the best consecutive months for job creation in the last five years and as such should translate into successful spring holidays for e-retail and retail alike."

The April 2011 Index also demonstrates the power of personalization as retailers saw a 12% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: April 2011 vs. April 2010
MyBuys E-Commerce Wellness Index↑ 18.9%
Total revenue year-over-year↑3.4%
Total revenues from products sold at list price↑19.27%
Total revenues from products sold with a discount↓8.03%
Depth of discounts ↓ 2%
Average Order Value for personalized transactions↑ 12%

About the MyBuys Ecommerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys
MyBuys is the leader in personalization for multi-channel retailers. We increase marketing effectiveness by developing a deep understanding of each and every shopper, using these insights to present them with the most compelling offers and recommendations, across every channel -- on e-commerce sites, through email, via display ads, and on mobile devices. More than 300 companies use MyBuys to increase consumer engagement, lifetime value, and to sell more across channels. More information can be found at

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