SOURCE: MyBuys, Inc.

MyBuys, Inc.

March 10, 2011 16:17 ET

E-Commerce Health Up 6% in February

6% Increase Despite Flat Revenues From Year Ago

REDWOOD CITY, CA--(Marketwire - March 10, 2011) - MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the February 2011 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue for U.S. e-commerce fell 0.2% versus the same period last year but the very important metric of revenue from full-priced item sales continues to grow, increasing 7.3% during the month of February. This increase led to healthier margins and drove the index up 6% compared to the same month one year ago. Industry health improvements are also attributed to a 29% decrease in the number of orders with promoted items present.

"We continue to see the movement from promotion-propping sales going toward higher margins and relevance," said Robert Cell, CEO MyBuys. "We are excited to be helping our retailers drive intelligent revenue, with substantially higher margins via one-to-one merchandising. Showing the right product to the right person across all channels is an actuality to our clients which will create significantly higher customer value overall."

The February 2011 Index also demonstrates the power of personalization as retailers saw a 14% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: February 2011 vs. February 2010  
MyBuys E-Commerce Wellness Index ↑ 6%
Total revenue year-over-year ↓.2%
Total revenues from products sold at list price ↑7.3%
Total revenues from products sold with a discount ↓17%
Depth of discounts  ↓ 2%
Average Order Value for personalized transactions ↑ 14%

About the MyBuys E-commerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers, direct brands, & agencies. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations, advertisement or content. MyBuys' clients are increasing engagement by more than 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. More than 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at

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