March 13, 2007 08:00 ET

E-Commerce Solutions Provider Cart32 Launches With buySAFE Trust Solution

Cart32's Online Merchants Can Now Integrate buySAFE to Increase Shopper Confidence, Website Conversion Rates and Revenue

ARLINGTON, VA -- (MARKET WIRE) -- March 13, 2007 -- buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, today announced that the buySAFE Certified Merchant program is now available to online merchants using the Cart32 ( suite of e-commerce products. Merchants that use Cart32 version 6.3 or higher can now seamlessly integrate the buySAFE trust solution into their Websites in minutes -- free of charge -- giving customers the ability to bond their purchases at checkout. Cart32 is a leading e-commerce solutions provider, offering shopping cart checkout software and other storefront hosting solutions to thousands of domestic and international online merchants.

buySAFE certifies and monitors online merchants, identifying qualified merchants with the buySAFE Seal and using surety bonds to guarantee online transactions. The buySAFE Seal signals that online sellers are trustworthy, reliable and committed to delivering on the terms of the sale. Starting today, Cart32 merchants can make buySAFE a part of their checkout process, helping increase confidence and improve site conversion rates. buySAFE's integration with Cart32 follows recent integrations with several other e-commerce solutions providers including Zoovy and MIVA Small Business Solutions.

"Cart32 is a premier e-commerce solutions provider, and today's launch gives thousands of its online merchants the chance to easily integrate buySAFE's trust signal and bonding services into their online stores," said Jeff Grass, buySAFE CEO. "buySAFE is committed to increasing confidence for independent online sellers by making every online transaction a safe and trusted one, and we're excited to offer Cart32's customers a powerful tool for building consumer trust and increasing Website conversion and revenue."

"We are committed to providing best-of-breed storefront solutions for our merchants worldwide," said Shannon McMurtrey, president of Cart32. "buySAFE gives our merchants a leg up on the competition by providing a trusted, third-party endorsement of their stores. We believe buySAFE is the best solution for increasing e-commerce trust and improving sales opportunities for our merchant partners."

The buySAFE Seal is the strongest trust signal in e-commerce. To qualify to display the buySAFE Seal, merchants must pass the rigorous buySAFE certification process, which ensures they are trustworthy, reliable and committed to delivering on the terms of the sale. Consumers that make a bonded purchase from a buySAFE Merchant receive a surety bond backed by Travelers®, ACE USA® and Liberty Mutual® that guarantees -- up to $25,000 -- that all terms and conditions of the sale will be met. The buySAFE Seal helps ensure that online shoppers will have a safe and worry-free shopping experience.

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. buySAFE has issued more than 11 million surety bonds on individual online purchases. buySAFE also benefits online merchants by increasing trust and confidence of their shoppers, thereby increasing profit opportunities. There are currently more than one million items bonded with buySAFE that can be found at buySAFE is headquartered in Arlington, Virginia. More information can be found at

About Cart32

Cart32 is a shopping cart system for Windows that was first released in 1996. Built to work in the Windows server environment, Cart32 has grown to and has released its latest version, 6.0, in March 2005. Cart32's features are customer-driven, which provides the advantage of a very intuitive, easy-to-use and feature-rich program. Cart32 software is offered for purchase or hosting and the company also offers custom programming to assist with the unique needs of various businesses. For more information, visit

Contact Information

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