SOURCE: MyBuys, Inc.

MyBuys, Inc.

February 09, 2011 08:00 ET

E-commerce Stays Strong in the New Year for MyBuys

Health & Wellness Index Reports 18% Increase in Health and 8% Increase in Revenue for the First Month of the Year

REDWOOD CITY, CA--(Marketwire - February 9, 2011) - MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today released the January 2011 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue for U.S. e-commerce increased 8% versus same period last year and the very important metric of revenue from full-priced item sales was up a staggering 22% during the month of January. These increases drove the index up 18% compared to the same month one year ago. Industry health improvements are also attributed to a 15% decrease in the number of orders with promoted items present. The average depth of discount dropped 2.5% points to 26%. 

"E-commerce continues to be the fuel of retail by marketing relevant products to people, which positively impact industry health and revenue," said Robert Cell, CEO of MyBuys. "To start the year last year, the health of the industry declined just over 10% where this year it increased 8%. This supports our forecasting around vast retail improvements in 2011 that can be attributed to continued trends in decreased discounting, increased consumer confidence, and retailers returning to positive growth. It's interesting to see that growth isn't just limited to buying from retailers' websites, but consumers are quickly adapting alternative points of purchase, including right from their mobile devices."

The January 2011 Index also demonstrates the power of personalization as retailers saw a 18% increase in average order values for personalized transactions compared to sales without personalization.

Key Stats: January 2011 vs. January 2010    
MyBuys E-Commerce Wellness Index   ↑ 18%
Total revenue year-over-year   ↑ 8%
Total revenues from products sold at list price   ↑22%
Total revenues from products sold with a discount   ↓15%
Depth of discounts   ↓ 2.5%
Average Order Value for personalized transactions   ↑ 18%

Come and meet the MyBuys team at these upcoming events. MyBuys CEO Robert Cell will be delivering the morning keynote address at eTail West, on February 24, 2011 at 7:55 am in Palm Desert, CA. Additionally, the company will be exhibiting at Internet Retailer's Web Design & Usability Conference February 14-16, Orlando, FL, Responsys Interact, February 15-18, San Francisco, and's Interact 2011, March 6-8, San Francisco. To learn more about the Health and Wellness Index, or the benefits of Multi-Channel Personalization, visit or send an email to to schedule a demonstration.

About the MyBuys Ecommerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys
MyBuys is the leading provider of personalization for multi-channel retailers, direct brands, & agencies. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations, advertisement or content. MyBuys' clients are increasing engagement by more than 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. More than 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at

Contact Information

  • Media Inquiries:

    Carol Carrubba
    Borders + Gratehouse
    415.963.4174 ext.6
    Email Contact