SOURCE: Century Market Research

April 24, 2012 08:00 ET

E-Cycling on the Rise, Reports Suggest

NOTE TO EDITORS: The Following Is a Research Alert Issued by Century Market Research

NEW YORK, NY--(Marketwire - Apr 24, 2012) - The Consumer Electronics Association reports 53 percent year-over-year growth for 2011 in the collection of gadgets; mobile phone trade-ins also increase for participants in their eCycling Leadership Initiative (www.bit.ly/I9Zf0t).

Overall, the initiative oversaw the collection and recycling of 460 million pounds last year, compared with 300 million pounds recycled in 2010. There are now more than 7,500 places where you can drop off technology, up from 5,000 just 12 months ago. This expansion is marked by Staples' (SPLS) and Hewlett-Packard's joint recycling program announced in the earlier part of this month. Other major retailers, like Best Buy (BBY) began their "takeback" program three years ago with the expectation that it could initially lose between $5 million and $10 million on the program. The program began turning a profit last year, proving that e-cycling can be a viable business.

Late last week, Readen Holding Corp's (PINKSHEETS: RHCO) subsidiary Moho-Telecom began a joint venture with specialist consumer electronic product collector and processor, Zwipit, to start offering Zwipit's recycling program to their retail network and related websites. An estimated 2700 collection locations for used phones in the Netherlands, Belgium and France should be in place by October 2012.

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