SOURCE: E-Mail Frequency, llc

June 19, 2012 02:00 ET

E-Mail Frequency Outlines How the Benefits Business Drives Sales of

LOS ANGELES, CA--(Marketwire - Jun 19, 2012) - David Loftus, Founder and Managing Partner of E-Mail Frequency ( ("EMF"), today announced that his Company has concluded $1.8 million worth of contracts to integrate and / or private label into the benefits solutions of leading firms, such as AmeriDoc™ ( and National Benefits Builders, Inc. (, and others. EMF is working with its strategic partner MMRGlobal (OTCBB: MMRF) along with these and other benefits companies, to integrate the Personal Health Record (PHR) solution into benefit packages and healthcare solutions to their clients throughout the United States and the rest of the world.

Loftus said, "E-Mail Frequency is a marketing company and value-added wholesaler and reseller. These companies have already started bundling MyMedicalRecords, which has a high-perceived value when you need it, into some of their current benefit plans and healthcare solutions. I personally have found selling personal health records direct-to-consumer to be a challenge. However, by bundling into these benefit packages it makes the PHR much easier to sell through to the masses. E-Mail Frequency's partner benefit companies have an installed client base, a sales team and strong national distribution networks in place that we can leverage. Both aforementioned companies have MyMedicalRecords embedded in some of their benefit plans and health-related discount offerings."

Kevin Faherty, President and CEO of NBBI, commented, "By bundling all these benefits together in a single solution, they are more affordable and provide employees ready access to these health-related services in a manner similar to clubs like the AAA, which offers roadside assistance on demand."

Bill Tyson, a benefits consultant and CEO of Strategic Marketing Plus, LLC, added: "The benefits industry in the US alone involves hundreds of billions of dollars in costs to employers each year. It impacts many millions of employees working for thousands of companies who protect workers and their families by providing health insurance and other welfare plans as a means to attract and retain talent. In fact, according to a Kaiser Foundation study, 95% of employers with 50 or more employees provide some form of health insurance to their employees. E-Mail Frequency and its partners have bundled an impressive array of health care solutions including: telemedicine, prescription discount cards, the personal health records system from MMR Global, dental and vision discount plans and more. All of these combined services are complimentary to both private health insurance plans and governmental healthcare programs. At the discretion of the employer, these partners together can help deliver non-emergency health care via telemedicine, provide 24 by 7 access to health information via MMR's personal health record system, and a range of additional health and wellness services more efficiently and cost effectively. Ultimately, we expect these services will improve patient outcomes, lower employer health care costs and boost employee productivity."

To this end, EMF's benefit partners will be offering the newly bundled products, which will reach millions of workers, during the upcoming annual open enrollment cycle that typically runs from September through December, for benefit plans renewing for the year 2013. The Company believes it can have over 20 million enrolled members within 18 months on a per-member-per-month (PMPM) payment model.

"MMRGlobal designed and built a great system and protected it with patents that give us a competitive advantage and help boost my company's sales," continued Loftus. "I have over $2 million dollars invested in this strategic initiative, including investments in MMRGlobal. I have retained some of the top consultants in this space for nearly two years. I have traveled to the East Coast 12 times in the last 5 months, and other various locations around the country, visiting customers, service providers, clients and potential new benefit distribution partners. Together we have established some positive momentum. Other announcements about additional business development efforts and revenue will be made over the next several weeks."

About E-Mail Frequency
E-Mail Frequency clients include AmeriDoc™ (, a nationwide telemedicine service provider of 24/7 access to licensed physicians via telephone, video and secure e-mail, and National Benefit Builders, Inc. ( an industry leader in marketing and distributing discount health, dental, vision and prescription drug networks, headquartered in Florham Park, New Jersey with Regional Offices in New York, Texas, Florida, and elsewhere.

Contact Information

  • For more information about E-Mail Frequency, please contact
    Julie Mitchell

    For Information about National Benefits Builders, Inc, please contact
    Militsa Ruiz
    chief compliance officer
    973-360-9503 extension 127

    For information about AmeriDoc, please contact
    Stefanie Manley