SOURCE: e-Rewards, Inc.

e-Rewards, Inc.

April 21, 2009 11:59 ET

e-Rewards, Inc. Signs New Agreement With InterContinental Hotels Group

DALLAS, TX--(Marketwire - April 21, 2009) - e-Rewards, Inc., a leading online market research panel provider, today announced a worldwide agreement with IHG (InterContinental Hotels Group). Through this agreement, Priority Club® Rewards members will have the opportunity to enroll in the e-Rewards® opinion panels and earn valuable rewards, including Priority Club points, in exchange for sharing their thoughts and opinions with market researchers.

"With more than 42 million Priority Club Rewards members worldwide, IHG will provide e-Rewards' global research customers the ability to reach even more pre-validated business leaders and decision-makers around the globe than ever before," said Mark Drusch, President of International Partner Marketing at e-Rewards. He continued, "Despite the challenging economic environment, e-Rewards will continue to build quality relationships on multiple continents and provide our customers the best product in this global marketplace. We are very excited to welcome IHG, one of the most recognized hotel brands in the world."

"Our agreement with e-Rewards creates a new way for Priority Club Rewards members to earn even more rewards," says Mike Kopec, Vice President, Global Alliances and Business Analysis at IHG. "Now, our members can earn additional Priority Club points in exchange for participating in online market research surveys. We are pleased to offer this new and innovative way to earn Priority Club points to our members."

IHG joins an impressive list of other companies participating with e-Rewards, including Borders®, BLOCKBUSTER®, British Airways, Air France/KLM, Delta Air Lines®, Macys® and Pizza Hut®.

About IHG

InterContinental Hotels Group (IHG) (LSE: IHG) (NYSE: IHG) (ADRs) is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 42 million members worldwide. IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media

About Priority Club Rewards

With 42 million members globally, IHG's Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 19th Annual Freddie Awards hotel loyalty Program of the Year for the second consecutive year and named Best Hotel Rewards Program in the World four years running by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration and No Blackout Dates, Priority Club Rewards members have more options for point redemption than any other hotel loyalty program, including redemption at more than 500,000 lodging establishments worldwide -- even at rivals' hotels -- through the industry-leading Any Hotel, Anywhere Reward. Members can redeem points not only for hotel nights, but also for airline miles on more than 40 partner airlines, for auto rentals, for gift certificates and for hundreds of products available in the Rewards Catalog. And Priority Club Rewards is the only hotel loyalty program to offer members a Personal Shopper program that allows members to exchange points for items not found in the Rewards Catalog.

Enrollment in Priority Club Rewards is free. Guests can enroll by logging onto priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,150 hotels worldwide.

About e-Rewards, Inc.

e-Rewards, Inc., based in Dallas, TX, is the largest "by-invitation-only" online research panel provider, serving over 850 research firms. With millions of panelists, the e-Rewards opinion panels provide research firms with quality respondents -- enabling them to interact with consumers and business decision-makers. Launched in 1999, e-Rewards was named in 2007 and 2008 by Inc. magazine as one of America's fastest growing companies. Recognized in 2008 by the Society of HR Management and the Great Place to Work® Institute as one of the 25 Best Medium Sized Companies to work for in America, e-Rewards has offices located in Dallas, London, Los Angeles, New York, San Francisco, Chicago, and Seattle. For more information, visit www.e-rewardsresearch.com.

Contact Information

  • Press Contact:
    Ashley Harlan
    Director, Corporate Communications
    e-Rewards, Inc.
    214-365-7624
    Email Contact