BOULDER, CO--(Marketwired - Apr 4, 2013) - The 2013 E Source Utility Ad Awards Contest is now open; entries are being accepted until June 7, 2013. For the fifth year in a row, E Source will be recognizing and rewarding creative excellence in utility advertising.
E Source is looking for utility ads that have generated results -- such as increased brand awareness, website traffic, and program participation -- while also being creative. This competition is open to any electric or gas utility located in the US or Canada. Utility marketers or advertising agencies are encouraged to submit their most effective and creative ads. This year, awards will be given out in these categories: Print Ads (Business and Residential), Radio Ads, Video/TV Ads, Digital Ads, Outdoor Ads, and Overall Campaign. A full list of submission terms can be found at www.esource.com/adcontest.
"We received nearly 600 ads in 2012, and we're hoping to surpass that number this year," says Kym Wootton, senior manager of marketing and communications for E Source. "It takes a great deal of creativity to produce meaningful ads that compel customers to act in the utility space. Every year, utilities continue to get better at creating ads with impact, and we're excited to see the ads that have made a difference over the past year."
Winners in each category will be chosen based on a scoring process that includes criteria for ad effectiveness, objectives, message, memorability, and creativity. An independent group of judges selected by E Source will review and score the entries. Winning ads will be announced at the 26th Annual E Source Forum (http://www.esource.com/forum2013) and will be posted on the E Source website.
The winning ads from previous years can be found at www.esource.com/adcontest-winners.
About E Source
For 25 years, E Source has been providing unbiased, objective research and advisory services to over 300 utilities and large energy users. Our energy experts have answered more than 8,000 questions over the past 3 years. This guidance helps our customers advance their efficiency programs, enhance customer relationships, and use energy more efficiently.