SOURCE: E Source

E Source

April 09, 2014 08:00 ET

E Source Announces Energy Efficiency Predictor

New Business Customer Segmentation Solution Gives Utilities Actionable Insights Into Highest Potential for Energy Savings

BOULDER, CO--(Marketwired - Apr 9, 2014) -  E Source has announced the availability of the Energy Efficiency Predictor (EE Predictor), a business customer segmentation solution that will help utilities predict who's most likely to participate in their efficiency programs and then prioritize their efforts based on a customer's energy-saving potential. EE Predictor's insights about business customers will enable utilities to improve their EE portfolio development, program design, and marketing planning in a cost-effective and meaningful way.

"Business customers vary greatly in their energy needs and energy use, and many utilities struggle to categorize, prioritize, and better serve their business customers," says Kristin Vroman, E Source product manager. "Overwhelmingly, research shows that segmentation in utility marketing and program design can result in increased program participation and energy savings."

EE Predictor categorizes business customers into energy-specific sectors and points to opportunities for implementing efficient technologies. Participating utilities will receive unique data at the individual business site level as well as a custom report identifying exactly who to target, giving program architects and managers a tool for predicting energy-saving potential in their service territory. By better understanding their customers, utilities will be able to more effectively allocate marketing resources and to develop strategies that make sense for business customers.

"One of the most exciting parts of this segmentation solution is the predictive capabilities. Utilities can get a tailored, insightful, and actionable approach to better serve their business customers," says Vroman. "This is a smart solution for utilities that want to target the right customers and spend their efficiency dollars most wisely."

For more information on EE Predictor, visit www.esource.com/about-EEPredictor.

About E Source
For 26 years, E Source has been providing unbiased, objective research and advisory services to over 300 utilities and large energy users. Our energy experts have answered more than 8,000 questions over the past 3 years. This guidance helps our customers advance their efficiency programs, enhance customer relationships, and use energy more efficiently.

Contact Information

  • Public Relations Contact
    Kym Wootton
    Senior Manager of Marketing & Communications, E Source
    kym_wootton@esource.com
    303-345-9168