SOURCE: E Source

E Source

October 24, 2012 10:00 ET

E Source Announces Winners of the 2012 Utility Ad Awards Contest

Pepco Holdings Inc. Captures First Place for Best Overall Campaign

BOULDER, CO--(Marketwire - Oct 24, 2012) - At the recent 25th Annual E Source Forum in Denver, Colorado, E Source announced the winners of the 2012 Utility Ad Awards Contest. Top honors went to Pepco Holdings Inc., AEP Ohio, and Xcel Energy for first, second, and third place, respectively, in the category of Best Overall Campaign. The ad contest was open to U.S. and Canadian electric and gas utilities.

An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Mindy Cheval, University of Colorado at Boulder, School of Journalism and Mass Communication; Kristin Apple and Matt Bodien, Egg Strategy; Ryan Johnson, Cactus Advertising Agency; and Lucia Riley, SAS Institute.

"We received more than 600 advertisement submissions this year, a record number of entries. It was so interesting to see some of the new tactics that are being used, such as interactive outdoor displays, online placements on websites like Pandora, and industry-specific business ads. It's great that utilities are not only using humor and creativity to get their messages across but also targeting and segmenting customers so effectively," says Aleana Reeves, product manager of the E Source Residential Market Service. "Our judges were particularly impressed by the ads that increased brand awareness, website traffic, and program participation."

2012 E Source Utility Ad Awards Contest Winners

Best Overall Campaign
1. Pepco Holdings Inc.
2. AEP Ohio
3. Xcel Energy

Best Television Ad
1. Tennessee Valley Authority
2. Pepco Holdings Inc.

Best Radio Ad
1. Commonwealth Edison Co.
2. California Center for Sustainable Energy, Pacific Gas & Electric Co., Southern California Edison, and Southern California Gas Co. (joint effort)

Best Residential Print Ad
1. Tennessee Valley Authority
2. San Diego Gas & Electric

Best Business Print Ad
1. BC Hydro Power Smart
2. Pacific Power and Rocky Mountain Power

Best Outdoor Ad
1. AEP Ohio
2. Manitoba Hydro

Best Digital Ad
1. SRP
2. Southern California Gas Co.

The winning ads were honored at a special awards luncheon held during the 25th Annual E Source Forum. They can be viewed at www.esource.com/adcontest2012. Photos from the awards luncheon can be found on the E Source Flickr stream (www.flickr.com/photos/esource/8080460242/in/set-72157631528451659).

About E Source
For 25 years, E Source has been providing unbiased, objective research and advisory services to over 300 utilities and large energy users. Our energy experts have answered more than 8,000 questions over the past 3 years. This guidance helps our customers advance their efficiency programs, enhance customer relationships, and use energy more efficiently.

Contact Information

  • Public Relations Contact
    Wendy Bloechle
    Vice President of Marketing and Customer Service
    E Source
    Email Contact
    303-345-9158