SOURCE: J.J. Threads

J.J. Threads

March 06, 2012 06:00 ET

e-Tailer J.J. Threads Unveils New Interactive Online Shirt Fabric Portal

Innovative Fabric Site Offers Hundreds of Choices With User-Friendly Functionality and Social Media Integration

SAN FRANCISCO, CA--(Marketwire - Mar 6, 2012) - J.J. Threads, the men's custom dress shirt e-tailer, today announced the release of a new fabric portal on their website, providing customers easy access to its vast collection of fabric designs with added social media integrations. The interactive user interface offers shoppers seamless browsing of hundreds of quality fabrics, socially interactive content, and top-rated designs. With the new fabric portal, J.J. Threads continues to create an online social and fully customizable shopping experience for customers.

The new online J.J. Threads fabric portal features fabric origin and quality details, including dynamic high-resolution images, and recommended wear and pairing. Fabrics are hand-selected from across the globe and include exclusive collaborations with artists for unique prints and patterns, and materials from top sources including Liberty of London, Thomas Mason, and Cotonificio Albini. Customers can now view selections based on popularity and ratings, get inspiration from other user designs, and share them with friends using Facebook plugins.

"Whatever your individual style and tastes, our platform leaves the choice up to our customers. Continuous innovation enables us to offer the latest designs, textiles, and graphics on the most user-friendly 3-D social shirt designing interface on the web," said J.J. Threads Founder Jay Wich.

J.J. Threads officially launched November 2011 and offers customizable men's dress shirts through an innovative online design platform. Customers can point and click their way into a custom shirt with endless possibilities, selecting each design element from the inner collar to buttons, stitching, and more. A "one click & play" custom shirt generator also produces up to four unique shirt designs from hundreds of fabrics, all sized to personal specifics, for those needing a little extra inspiration. Shopping gets social in the community marketplace where users can purchase, rate, "like" and comment on designs created by other users; store credit is given to the users whose designs are purchased. J.J. Threads is dedicated to working with the latest in fashion trends and technology for an innovative approach to funky, fun and fresh fashion.

About the Founder:
Jay Wich is a finance-guy-turned-fashion-entrepreneur. Jay is a lifelong lacrosse enthusiast who played for the varsity team during his time at Harvard College. Originally from Hunt Valley, Maryland, he's currently enjoying life on the other side of the globe in Hong Kong.

About J.J. Threads:
J.J. Threads ("The Company") is a custom dress shirt e-tailer offering an innovative online platform to design shirts and share creativity within social networks. Free shipping (both ways via Fedex Worldwide) included in all orders. Typical delivery time is estimated 7-10 working days for custom designs. The Company is operated out of Hong Kong, and continues to grow through viral marketing appealing to its global fanbase. To get fun, funky & fresh, visit: http://www.jjthreads.com.

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