SOURCE: Element 21 Golf Company

July 12, 2007 11:33 ET

e21 Fishing Recruits the Wizard of Rods and 2007 Bassmaster Classic Champion

TORONTO--(Marketwire - July 12, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced today that Ken Whiting and Boyd Duckett has joined e21 Fishing, to develop and promote e21 Scandium fishing line.

Ken Whiting, dubbed -- THE WIZARD OF RODS -- by Field & Stream writer John Merwin, has been named Senior Vice President of Product Development and Vice President of newly formed e21 tackle division, called e21 Fishing. In his new role Whiting will be responsible for the creation of several new rod lines to be marketed under the e21 Fishing brand as well as running the day to day operations of the new tackle division. Whiting, who is widely known and respected in the tackle industry for his innovation and technology brings to e21 some 27 years of successful product design and development experience. Ken has won four Best of Show's in the rod category out of the five years he has been in the tackle industry, with three of them back to back.

2007 Bassmaster Classic Champion Boyd Duckett has signed a deal to indorse e21 Fishing line. Boyd will be heavily involved in field testing all of e21's new rod lines, as well as providing technical assistance with other forms of advertising that e21 will be pursuing throughout the coming year. In addition, Boyd will act as pro staff manager and will be actively involved in the selection of e21's Pro Staff.

About Element 21 Golf Company:

Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. e21 holds the exclusive right to manufacture golf products using its proprietary e21 Scandium Metal Alloy. Simply put, e21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.

Element 21 Golf Company has recently expanded its operation to include fishing equipment made from e21 Scandium Metal Alloy.

e21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, e21 Alloy provides the highest strength-to weight ratio of any material currently used in golf: 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel.

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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