SOURCE: Element 21 Golf Co.

February 28, 2007 10:54 ET

e21 Supports Retail Sales With Product Trial-Seeding Initiative

TORONTO -- (MARKET WIRE) -- February 28, 2007 -- Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf equipment, reported today that it will be instituting a Product Seeding Program, which will selectively place its highly anticipated line of Emc2 Scandium golf equipment in over 500 off course golf retail specialty stores and green grass pro shops beginning March 1st of this year.

In order to create a trial and awareness program for its recently introduced Emc2 product line, e21 will seed 500 Trial Equipment Sets consisting of 3 - PW Emc2 Irons, 20 and 23 Degree Emc2 Hybrids, and an e21 Stand Bag. All Emc2 Iron and Hybrid club heads feature Contact Signature Tuned technology. This technology, along with the Eagle One Scandium Alloy shafts, provides optimum feel at impact with the golf ball. The Trial Equipment sets will be strategically placed with authorized e21 retailers nationwide. Consumers will be able to demo the full line of e21 clubs, and experience the revolutionary properties and advantages of Scandium technology that e21's Emc2 Irons and Hybrids have to offer.

With Scandium Technology being completely new, it essentially comes down to allowing the consumer to feel the difference for themselves, and with an incredible product line to offer, e21 is confident that when its full line of Emc2 clubs are tested, retail sales will follow. With over $1.3 Million of equipment being invested in this initiative, e21 is standing firmly behind their "Scandium Driven" technology, and making the greatest of efforts to educate both retailers and consumers on their Emc2 products.

Michael McDevitt, Vice President of Sales for e21, states, "We really look forward to supporting retail locations with this initiative. The conversion to e21 Scandium Driven equipment can only happen through trial, that's how unique and different this technology is. We are confident that golfers will feel an astounding difference which is why we're instituting this program."

A list of all stores where consumers can test and buy e21 golf products will be featured on www.e21golf.com in the coming weeks.

About Element 21 Golf Company:

Element 21 Golf Company is a Delaware company trading on the OTCBB and the Frankfurt Stock Exchange (FWB) with offices in New Jersey, USA and Toronto, Canada. e21 holds the exclusive right to manufacture golf products using its proprietary e21 Scandium Metal Alloy. Simply put, e21 clubs are using next-generation technology that delivers marked improvements in distance, consistency, accuracy and feel over any of the most popular products in the $5.5 billion U.S. golf equipment marketplace.

Based on this superior performance, a number of high profile golf professionals have switched to or have begun testing e21's Eagle One shafts in recent months.

e21 Scandium Metal Alloy is the secret behind this advanced performance. Originally developed for advanced aeronautics in jet fighters such as the MiG, it is 55% lighter and offers a 25% greater strength-to-weight advantage over Titanium alloys, the current standard in the golf equipment industry. e21 Scandium Metal Alloys allow greater freedom to move more weight to the perimeter of the club face in woods and hybrids than any other metal, resulting in a significantly larger sweet spot than any other club head. Additionally, e21 Scandium Metal Alloy shafts are almost perfectly symmetrical at 99.5-99.9%, compared to 60-78% typical in graphite shafts and 80-85% for steel.

e21 Golf -- Better Science. Better Performance.

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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