SOURCE: Ebenefits Direct, Inc.

October 10, 2007 07:00 ET

eBenefits Direct, Inc. Wholly Owned Subsidiary, L.A. Marketing Plans LLC, Launches RightHealth Popular Plan

RightHealth Popular -- a Medical Supplement Plan -- Targets Individuals With High-Deductible Major Medical Policies

DELRAY BEACH, FL--(Marketwire - October 10, 2007) - eBenefits Direct, Inc. (PINKSHEETS: EBFD) wholly owned subsidiary, L.A. Marketing Plans LLC, announced recently that its exclusive RightHealth program has expanded its service area to Alaska, California, Florida, Illinois, Indiana, Montana, Nevada, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, and Utah. These additional states increase the RightHealth plan availability to all 50 states, and allow RightHealth to reach a significant market of underinsured consumers.

"We are very pleased to be able to offer the RightHealth Popular plan in these states. The RightHealth Popular plan can provide additional coverage to people with health insurance, and it is particularly designed for those with catastrophic or high-deductible health insurance. Statewide availability and product selection is critical as we continue to expand and promote the RightHealth programs," said Rob Michaelson, President of L.A. Marketing Plans LLC.

RightHealth Popular provides dental insurance; vision insurance; accident insurance, including accident disability income; critical illness benefit; and an emergency rescue plan, through membership in America's Health Care Consumer Association. The accident and critical illness benefit features are designed to supplement high-deductible health insurance plans, by providing coverage for the deductible portion of covered accidents and critical illnesses. (Not all features are available in all states.)

The RightHealth programs are available through Access Plans USA, Inc. (, a publicly traded company. Access Plans is a nationwide distributor of health insurance and non-insurance healthcare programs that provide access to affordable healthcare for the growing number of uninsured and/or underinsured in the United States.

For more information on the RightHealth programs, please visit

About eBenefits Direct, Inc.

eBenefits Direct, Inc. is a nationwide leader in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups. eBenefits Direct, Inc. has revolutionized the way health and life insurance has historically been sold. eBenefits Direct, Inc.'s approach is through many mass distribution areas such as call centers, the internet and massive lead generation programs. eBenefits Direct, Inc. is a fast growing direct response marketing organization and Technology Company. By utilization of its many call centers across the country, it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs directly from their computer.

About L.A. Marketing Plans, LLC

L.A. Marketing Plans, LLC (LAMP) is a premier direct response marketing organization which markets and sells a vast array on non-insurance healthcare programs across the U.S. These programs are specifically designed to compliment major medical insurance products or to provide substantial savings for those who cannot afford or qualify for traditional health insurance products. LAMP has developed key relationships with the top call centers located throughout the country and their success in building this network of Call Centers help the company focus on their primary objective of offering the best non-insurance healthcare options to the largest audience of potential customers. LAMP success and unmatched rise in the industry is also premised on its innovation, product development, and the speed in which they can change and adapt it products to meet the ever changing demands of the rapidly changing healthcare market. To get additional information about L.A Marketing Plans, LLC please visit:

Contact Information

  • For Further Information please contact:
    Steven Goldberg
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