eDoorways Corporation

February 16, 2010 08:30 ET

eDoorways' Launch Strategy Yields Unexpected Benefits

Early Launch of SOLVE Beta v1.0 Provides Unusual Insight -- Resulting in a Robust v2.0, an Expedited v2.5 and Anticipated Revenues

AUSTIN, TX--(Marketwire - February 16, 2010) -  The eDoorways Corporation (PINKSHEETS: EDWY) contends that calculated risk will ultimately pay huge dividends for the web-based consumer problem-solving gateway, lifestyle information source, and online business-to-consumer marketplace provider. With the initial observations of the December 09 Beta v1.0 release behind them, the company is poised to deliver a product offering of a greater magnitude than that originally contemplated. 

"The launch of SOLVE Beta v1.0 afforded us much greater value than expected," stated Mr. Gary Kimmons, Chairman & CEO of the eDoorways Corporation. "The overwhelming response received provided us with invaluable information about our ultimate vision for eDoorways -- the design, functionality and purpose of the entire platform and each doorway. No focus group in the world compares to true and real time user feedback."

The feedback received has translated into an enhanced design strategy that was not part of the original roll-out plan. With the primary purpose of the initial launch being to solidify the chat foundation and to assess power key functionality, the technology acquired had to first be adapted to suite the platform's purpose. The company quickly discovered however, that the power key technology not only functioned as hoped, but was extremely robust and completely scalable to accommodate a rapid ramp-up.

Ann Collins, SOLVE Project Manager and Social Media Consultant for the eDoorways Corporation, said, "We have aggressively accelerated the platform's development, positively altering the proposed deliverables.

"Version 2.0 is still on track for late February. This version is mainly to introduce the Offline Notification of Solution Providers when selected in a search. In addition, we've moved the Saved Chats and Conversations functionality ahead of schedule. This feature includes the following:

  • Chats can be saved and left open as long as you like. For example, if you're planning an event and want to stay in touch with vendors who were helping you, you can save the chat and talk to them as you plan your event.
  • Once you decide to close the chat, or you no longer want to keep the conversation open, you can close it or delete it.

"Version 2.5 will be released early in mid March and will include:

  • Enhanced search capability to include web results
  • Viewing of searched web results within eDoorways
  • Uploading a file or document to share with other users
  • The ability to socialize a question to Twitter and invite your Twitter followers to chime in on your question

"Additional functionality that's being moved up into the mid March release is:

  • A true social networking system within eDoorways
  • The social networking module will be a part of every doorway
  • Users will be able to categorize the people that follow them into different groups and decide what information in their profiles they want to present to each group

"The ability to generate paid PowerKey transactions, the first revenue generating function for eDoorways, will follow early in the second quarter."

Kimmons concluded, "Over the next few weeks there will be much more to speak about; but what we'd like our shareholders and users to know is, we're working tirelessly to continuously develop a formidable service offering capable of competing and perhaps surpassing that which is out there today."

Sources close to the company suggest that the eDoorways platform will soon display a sleeker design, many enhanced functions to rival competitors and an additional doorway to promote education and advanced teaching and learning. With all of the good news soon to come from the company, management is very upbeat -- anxiously looking forward to the success to come.

About eDoorways Corporation

For more information on eDoorways Corporation and/or the "eDoorways" initiative, please e-mail a package request to You can also visit our corporate website at, make comments via the corporate blog (, follow us on Twitter (, or call toll free at (866) 482-3829.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • For further information, contact:

    At The Company:
    eDoorways Corporation
    Investor Relations
    (866) 482-3829